Yeremia Wijayanto, Prono Ardoko, Pamungkas Hapsari

Literasi Digital Untuk Purna Karya: Pemanfaatan Gadget Sebagai Media Promosi Dan Pemasaran Di Era Digital Di Kampung Poncowolo Semarang

Introduction

Literasi digital untuk purna karya: pemanfaatan gadget sebagai media promosi dan pemasaran di era digital di kampung poncowolo semarang. Purna karya di Semarang tingkatkan literasi digital. Manfaatkan gadget untuk promosi & pemasaran usaha mikro di era digital, tingkatkan keterampilan dan kepercayaan diri.

Abstract

Kegiatan pengabdian ini dilatarbelakangi oleh kebutuhan akan pemberdayaan ekonomi purna karya di Kampung Poncowolo, Kelurahan Pindrikan Lor, Kecamatan Semarang Tengah, Kota Semarang yang memiliki potensi sosial tinggi namun belum maksimal dalam memanfaatkan teknologi digital untuk kegiatan usaha. Tujuan dari kegiatan ini adalah untuk meningkatkan kesadaran, pengetahuan, dan keterampilan promosi digital melalui pemanfaatan gadget bagi para purna karya. Metode pelatihan yang digunakan adalah pendekatan partisipatif dengan strategi learning by doing yang memungkinkan peserta belajar melalui praktik langsung. Evaluasi kegiatan dilakukan melalui pre-test dan post-test serta observasi keterlibatan peserta. Hasil menunjukkan peningkatan pengetahuan hingga 84%, keterampilan sebesar 79%, dan kepercayaan diri mencapai 88%. Secara kualitatif, 92% peserta merasa lebih siap dan percaya diri menggunakan gadget untuk promosi usaha mikro. Simpulan dari kegiatan ini menunjukkan bahwa metode pelatihan partisipatif sangat efektif dalam membangun kapasitas digital purna karya dan membuka peluang untuk pengembangan ekonomi komunitas di wilayah urban. Kata kunci: literasi digital; purna karya; pelatihan partisipatif; promosi digital; pemberdayaan ekonomi

Review

This abstract outlines a highly relevant and timely community engagement initiative focused on enhancing digital literacy among retirees (purna karya) in Kampung Poncowolo, Semarang. The project effectively identifies a crucial need for economic empowerment within this demographic, recognizing their high social potential yet underutilization of digital technology for business endeavors. The stated objective to improve awareness, knowledge, and skills in digital promotion and marketing using gadgets is well-aligned with contemporary challenges and opportunities for micro-entrepreneurship in urban settings, particularly for an often-overlooked segment of the population. The methodology employed, described as a participatory approach with a "learning by doing" strategy, appears robust and appropriate for the target audience, facilitating practical skill acquisition. The evaluation framework, incorporating pre-test, post-test, and participant observation, provides a clear measure of the intervention's success. The reported results are impressive, indicating substantial improvements across key metrics: an 84% increase in knowledge, 79% in skills, and 88% in confidence. Furthermore, the qualitative feedback, where 92% of participants felt more prepared and confident in using gadgets for micro-business promotion, strongly supports the quantitative findings and underscores the immediate positive impact of the training. The conclusion that the participatory training method is highly effective in building digital capacity for retirees and fostering economic opportunities is well-supported by the data presented. This initiative provides a valuable model for community development and highlights the significant potential of targeted digital literacy programs to empower vulnerable or marginalized groups in urban areas. While the abstract effectively demonstrates immediate gains in capability and confidence, future follow-up studies or subsequent publications could explore the long-term sustainability of these newfound skills and their direct impact on the actual business performance and income generation of the participants, further solidifying the program's broader economic contribution.

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