Alma Karennina, Bella Puspita Rininda, Ines Saraswati Machfiroh, Radna Nurmalina, Mufrida Zein

Entrepreneurial Knowledge, Social Media, and Innovation on the Success of MSMEs

Introduction

Entrepreneurial knowledge, social media, and innovation on the success of msmes . Explore how entrepreneurial knowledge, social media, and innovation impact MSME success. Study reveals social media & innovation significantly boost success in South Kalimantan coffee shops.

Abstract

This research aims to evaluate the impact of entrepreneurial knowledge, social media usage, and innovation on the success rate of SMEs. The method applied in this research is a quantitative approach, with primary data collected through questionnaires. The research sample consists of 84 SMEs operating in the coffee shop sector in South Kalimantan, selected using random sampling techniques with the Slovin formula to ensure representativeness. The data obtained were analysed using multiple linear regression tests to identify the relationship between independent and dependent variables. The research findings indicate that entrepreneurial knowledge does not have a significant impact on the success of SMEs. At the same time, the use of social media and innovation has been proven to significantly influence the success of SMEs.

Review

This study tackles a highly relevant and timely topic, investigating the interplay between entrepreneurial knowledge, social media usage, and innovation in driving the success of MSMEs. The focus on the coffee shop sector in South Kalimantan provides a specific regional context, which can offer valuable insights into local business dynamics. The research objectives are clearly stated, aiming to quantify the impact of these critical factors, thereby contributing to our understanding of contemporary drivers of small business success, particularly in sectors experiencing rapid growth and digital transformation. From a methodological standpoint, the research employs a quantitative approach, utilizing primary data collected through questionnaires, which is a standard and appropriate method for this type of inquiry. The use of multiple linear regression tests is suitable for analyzing the relationships between the identified independent and dependent variables. However, some aspects of the sampling strategy warrant further clarification. While the abstract mentions a sample of 84 SMEs selected using random sampling and the Slovin formula for representativeness, the total population size of coffee shops in South Kalimantan from which this sample was drawn is not specified. This information is crucial for fully evaluating the claimed representativeness and the generalizability of the findings beyond the specific sampled entities. Additionally, relying solely on self-reported questionnaire data might introduce biases that could affect the accuracy of the measurements, especially for subjective constructs like "entrepreneurial knowledge." The findings present an interesting contrast, indicating that while social media usage and innovation significantly influence MSME success, entrepreneurial knowledge does not. This latter finding is particularly noteworthy and counter-intuitive, challenging conventional wisdom and warranting deeper exploration. It raises questions about how entrepreneurial knowledge was conceptualized and measured in this study, or if its impact is perhaps mediated or moderated by other factors not included in the model, or simply less dominant in the specific context of coffee shops in South Kalimantan. The affirmation of social media and innovation's impact aligns with current trends and provides practical implications for MSME owners. Future research could benefit from a qualitative component to delve into the nuances of entrepreneurial knowledge, or a broader sample to test the generalizability of these findings across different sectors or regions, and perhaps explore potential interaction effects between the variables.

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