Edy Mulyantomo, Dian Triyani, Wawan Setiawan, Muryanto Agus Nuswantoro

Edukasi Konsep Pemasaran Produk Kepada Peserta Forum UMKM Desa Brambang Kecamatan Karangawen Kabupaten Demak

Introduction

Edukasi konsep pemasaran produk kepada peserta forum umkm desa brambang kecamatan karangawen kabupaten demak. Pelatihan konsep pemasaran produk & digital marketing online untuk UMKM Desa Brambang, Demak. Tingkatkan promosi dan bisnis dengan strategi e-marketing yang efektif.

Abstract

Kegiatan pengabdian kepada masyarakat pada kelompok Forum UMKM di Desa Brambang Kecamatan Karangawen Kabupaten Demak dengan tema Edukasi Konsep Pemasaran Produk Kepada Peserta Forum UMKM Desa Brambang Kecamatan Karangawen Kabupaten Demak. Berdasarkan hasil analisis situasi maka permasalahan yang dihadapi oleh mitra dapat diidentifikasi sebagai berikut kurangnya pengetahuan dan pemahaman dari kelompok Forum UMKM terhadap teknologi digitalisasi Marketing online dalam menentukan Strategi Promosi sehingga masih dinilai belum cukup maksimal serta belum ada pendampingan UMKM Tujuan dari kegiatan ini adalah memberikan pelatihan bagaimana penerapan tentang konsep pemasaran produk melalui marketing online bagi pelaku UMKM di Desa Brambang Kecamatan Karangawen Kabupaten Demak agar bisnis UMKM meningkat. Manfaat yang diharapkan dengan adanya kegiatan pengabdian masyarakat ini yaitu para peserta (pelaku) UMKM mempunyai pengetahuan, pemahaman, ketrampilan dan kemampuan ketepatan dalam menentukan teknologi digitalisasi pemasaran berupa e marketing atau pemasaran online. Metode pendekatan yang digunakan dalam mencapai tujuan adalah pendekatan participatory training, yaitu pendekatan yang menekankan pada partisipasi penuh dari mitra dan pendampingan dalam mencapai tujuan. Pendekatan participatory training dilakukan melalui beberapa langkah pembelajaran dalam bentuk pelatihan dan pendampingan

Review

The submitted work, titled "Edukasi Konsep Pemasaran Produk Kepada Peserta Forum UMKM Desa Brambang Kecamatan Karangawen Kabupaten Demak," outlines a community service initiative aimed at enhancing the marketing capabilities of local MSMEs. The abstract effectively identifies a pertinent problem: a significant lack of knowledge and understanding among MSME actors regarding digital marketing strategies and online promotion. This deficit, coupled with an absence of previous dedicated support, leads to suboptimal marketing efforts, underscoring the critical need for interventions that empower small businesses in the digital age. The project's focus on bridging this gap is highly relevant and addresses a common challenge in fostering local economic development. The primary objective of this program is to equip MSME actors with the knowledge and skills to implement effective product marketing concepts, particularly through online channels, thereby contributing to business growth. The chosen methodology, "participatory training," is commendable for its emphasis on full participant engagement and includes a crucial element of ongoing mentoring. The expected outcomes are clearly defined, anticipating that participants will gain improved knowledge, understanding, skills, and the ability to accurately apply digital marketing technologies, specifically e-marketing. This approach suggests a practical and hands-on learning experience designed for immediate application. Overall, this community service activity appears to be a well-structured and highly relevant effort to support local MSMEs. Its strength lies in directly addressing a clear need within the community using an interactive and supportive educational framework. For a full journal publication, the work would greatly benefit from a detailed description of the training curriculum, the duration and intensity of the mentoring provided, the number and profile of participants, and, most importantly, a comprehensive evaluation of the actual impact and measurable outcomes achieved after the intervention. Demonstrating concrete improvements in MSME marketing effectiveness or business performance would significantly enhance the scholarly contribution of this valuable initiative.

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