Anik Maghfiroh, Ade Novi Nurul Ihsani, Erna Setyowati, Indah Indi Afifah, Ajeng Rahma Sudarni, Mia Hafizah Tumangger

Beauty for All: Tata Rias Wajah dan Strategi Pemasaran Berbasis Teknologi untuk Penyandang Disabilitas

Introduction

Beauty for all: tata rias wajah dan strategi pemasaran berbasis teknologi untuk penyandang disabilitas. Berdayakan penyandang disabilitas melalui pelatihan tata rias wajah & strategi pemasaran berbasis teknologi. Tingkatkan kemandirian dan peluang ekonomi mereka.

Abstract

The main problems faced by people with disabilities in roemah difabel semarang are the lack of knowledge and skills in applying makeup, limited access to skills education, and economic difficulties. This problem is the main reason for the implementation of this community service activity, with the aim of creating a more productive and sustainable life. This activity aims to provide comprehensive training to people with disabilities in roemah difabel, so that they can understand and apply the right techniques in doing makeup. The methods chosen to implement this community service are as follows: 1) lectures and questions and answers are used when providing material about makeup and technology, 2). practical methods are used when the resource person or speaker practices the steps in applying makeup, then the trainees are asked to practice applying makeup that has been practiced by the resource person with guidance from the resource person and students of the community service team. 3) monitoring and evaluation to assess participants' understanding and skills. The results of this activity ran smoothly and without obstacles, with the enthusiasm of persons with disabilities reflecting increased knowledge and skills in applying makeup. This activity succeeded in improving the quality of makeup according to appropriate techniques, thus having a positive impact on the training participants.

Review

The paper, "Beauty for All: Tata Rias Wajah dan Strategi Pemasaran Berbasis Teknologi untuk Penyandang Disabilitas," outlines a commendable community service initiative aimed at empowering people with disabilities in Semarang. The abstract clearly identifies significant challenges faced by this community, including deficits in makeup knowledge and skills, limited access to education, and economic difficulties. The project's goal of fostering a more productive and sustainable life for participants is highly relevant and aligns with crucial societal objectives of inclusivity and empowerment. By addressing a practical skill like makeup application, the initiative taps into an area that can enhance self-esteem, social participation, and potentially open avenues for economic independence within a vulnerable population. The methodology described for this community service activity appears appropriate for its stated aims, combining theoretical instruction through lectures and Q&A with hands-on practical training. The direct engagement of resource persons and students in guiding participants through makeup application is a strong pedagogical approach for practical skill acquisition. The inclusion of monitoring and evaluation is essential for gauging immediate understanding and skill development. However, the abstract could be significantly strengthened by providing more specific details regarding the duration of the training sessions, the exact number of participants, and the concrete tools or criteria used to assess "increased knowledge and skills" beyond general observations of enthusiasm. While the reported results indicate a smooth execution and a positive immediate impact on participants' knowledge and skills in makeup application, the abstract's claims remain largely qualitative. To elevate this work for journal publication, future submissions should incorporate more specific, potentially quantitative, data on the extent of improvement in knowledge and skills. Crucially, the title's emphasis on "Strategi Pemasaran Berbasis Teknologi" (Technology-Based Marketing Strategy) is only minimally touched upon by the abstract's mention of "material about makeup and technology." A comprehensive journal article should elaborate extensively on the specifics of this technology-based marketing strategy, how it was taught or implemented for the participants, and its actual or anticipated impact on their economic empowerment and market access. This would provide a more holistic view of the intervention's long-term sustainability and broader impact.

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