Irmayanti Irmayanti, Hadayani Hada, Made Krina Laksmayani

ANALISIS PEMASARAN CABAI RAWIT DI DESA TANDAIGI KECAMATAN SINIU KABUPATEN PARIGI MOUTONG

Introduction

Analisis pemasaran cabai rawit di desa tandaigi kecamatan siniu kabupaten parigi moutong. Analisis pemasaran cabai rawit di Desa Tandaigi, Parigi Moutong. Studi mengidentifikasi 2 saluran pemasaran, menunjukkan saluran 2 lebih efisien & menguntungkan petani.

Abstract

Cabai rawit (Capsicum annum), komoditas hortikultura yang dibudidayakan secara luas digunakan secara ekstensif sebagai bumbu dapur oleh sebagian besar masyarakat. Mengingat permintaan yang tinggi untuk tanaman ini sangat penting bagi petani untuk meningkatkan tingkat produksi mereka untuk memenuhi kebutuhan pasar. Studi ini mengidentifikasi dua saluran pemasaran cabai yang berbeda di Desa Tandaigi. Saluran pertama adalah rantai berurutan yang melibatkan petani, pengumpul, pengecer, dan konsumen, sementara saluran kedua adalah sistem triadik yang lebih langsung yang terdiri dari petani, pengecer, dan konsumen. Margin pemasaran total untuk saluran berurutan (Saluran 1) adalah Rp20.000, dibandingkan dengan Rp15.000 untuk saluran triadik (Saluran 2). Petani lebih diuntungkan dalam model triadik, menerima 66% dari harga jual akhir, sedangkan mereka hanya mendapatkan 60% dalam saluran berurutan. Analisis efisiensi menunjukkan bahwa Saluran 2 lebih efisien, dengan nilai efisiensi 0,74%, dibandingkan dengan Saluran 1 yang sebesar 0,87%. Temuan ini menunjukkan bahwa saluran triadik menawarkan keuntungan yang lebih tinggi bagi petani dan efisiensi keseluruhan yang lebih baik dalam distribusi cabai.

Review

This study provides a timely and relevant analysis of cayenne pepper marketing in Desa Tandaigi, Parigi Moutong, a critical horticultural commodity widely used in the region. Given the high demand for chili, understanding its marketing channels and efficiency is paramount for enhancing farmer profitability and ensuring effective market supply. The paper effectively sets out to identify these channels and evaluate their performance, offering valuable insights into the dynamics of local agricultural markets and their implications for farmer welfare. The research successfully identifies two distinct marketing channels for cayenne pepper. Channel 1, a sequential path, involves farmers, collectors, retailers, and consumers, whereas Channel 2, a more direct triadic system, connects farmers directly to retailers and then to consumers. A key finding is the significant difference in marketing margins and farmer's share between these two channels. Channel 1 exhibits a higher total marketing margin of Rp20,000, in contrast to Channel 2's Rp15,000. Crucially, farmers accrue a substantially larger share of the final selling price in Channel 2 (66%) compared to Channel 1 (60%). Furthermore, the efficiency analysis indicates that Channel 2 is more efficient, with an efficiency value of 0.74%, outperforming Channel 1 which registered 0.87%. These quantitative comparisons clearly advocate for the advantages of the more direct marketing approach for both farmer benefit and overall distribution efficiency. The findings strongly suggest that promoting direct channels, such as Channel 2, could significantly improve the economic standing of cayenne pepper farmers in Desa Tandaigi. While the study effectively outlines the existing channels and their comparative performance, future research could delve deeper into the factors influencing farmers' choices of marketing channels, including access to information, transportation infrastructure, and bargaining power. Exploring the potential for policy interventions or cooperative models to strengthen Channel 2 and reduce reliance on longer, less efficient chains would also be beneficial. Overall, this paper makes a solid contribution by providing empirical evidence for optimizing horticultural marketing strategies at the local level.

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