Fefi Nurdiana Widjayanti

Analisis Keuntungan dan Pemasaran Usahatani Buah Naga Di Kecamatan Purwoharjo Kabupaten Banyuwangi

Introduction

Analisis keuntungan dan pemasaran usahatani buah naga di kecamatan purwoharjo kabupaten banyuwangi. Selami analisis keuntungan dan saluran pemasaran usahatani buah naga di Purwoharjo, Banyuwangi. Temukan pola pemasaran, margin, dan saluran paling efisien untuk profitabilitas petani.

Abstract

Buah Naga adalah buah yang banyak dikembangkan di Kecamatan Purwoharjo Kabupaten Banyuwangi. Penelitian ini bertujuan untuk: (1) Menghitung keuntungan usaha tani buah naga menurut saluran pemasaran (2) Mengetahui berapa macam pola saluran pemasaran (3) Menganalisis besar biaya, keuntungan dan margin pemasaran dan (4) Mengetahui saluran pemasaran buah naga yang mempunyai efisiensi paling tinggi di Kecamatan Purwoharjo Kabupaten Banyuwangi. Metode penelitian adalah kuantitatif dan survey, lokasi penelitian yaitu di Kecamatan Purwoharjo Kabupaten Banyuwangi. Metode pengambilan sampel adalah Propotiontel sampling Teknik pengumpulan data menggunakan dengan metode Snowball sampling. Analisis data menggunakan analisis keuntungan, margin pemasaran dan farmer’s share. Hasil penelitian adalah: (1) rata – rata keuntungan usaha tani buah naga saluran pemasaran I Rp. 74.988.983 saluran pemasaran II Rp. 85.269.053 dan saluran pemasaran III Rp. 73.510.531, (2) terdapat 3 pola saluran pemasaran di Kecamatan Purwoharjo Kabupaten Banyuwangi, SP I = Petani–Pedagang Pengecer (10%) SP II = Petani–Pedagang Pengepul – Pedagang Pengecer (22,50%) SP III = Petani - Pedagang Pengepul – Pedagang Besar – Pedagang Pengecer (67,50%). (3) keuntungan pemasaran: SP I = Grade A Rp. 1.484,-/kg, grade B Rp. 1.196,-/kg dan grade C Rp. 1.212,-/kg. SP II = Grade A sebesar Rp. 1.743,-/kg, grade B Rp. 1.442,-/kg dan grade C Rp. 1.000,-/kg. SP III = Grade A sebesar Rp. 2.848,-/kg, grade B Rp. 2.841,-/kg dan grade C Rp. 1.810,-/kg. (4) saluran pemasaran yang paling efisien untuk grade A yaitu saluran pemasaran II, dengan nilai farmer’s share sebesar 72,62%, untuk grade B dan C saluran I, dengan nilai farmer’s share sebesar 74,33% dan 67,54 %.

Review

This study offers a highly relevant and well-structured analysis of the profitability and marketing channels for dragon fruit farming in Purwoharjo, Banyuwangi. The clearly articulated objectives, ranging from calculating farm profits across different marketing channels to identifying the most efficient ones, provide a solid foundation for the research. The methodology, utilizing a quantitative survey approach with specific sampling techniques (Proportional and Snowball sampling) and analytical tools such as profit analysis, marketing margin, and farmer's share, appears appropriate for addressing the research questions. The commitment to empirical investigation into real-world agricultural economics is a significant strength of this work. The findings presented are comprehensive and provide valuable insights. The identification of three distinct marketing channels (SP I, II, and III) along with their prevalence offers a clear picture of the existing distribution network. Notably, the study reveals that while SP III is the most dominant channel, SP II yields the highest average farm-level profit, suggesting a potential area for farmers to optimize their choices. The detailed breakdown of marketing profits per kilogram for different fruit grades (A, B, C) across all channels is particularly insightful, providing granular data on value distribution. Most importantly, the research pinpoints the most efficient channels based on farmer's share, differentiating between fruit grades (SP II for Grade A, SP I for Grades B and C), which offers practical and actionable guidance for farmers. Overall, this research makes a valuable contribution to the understanding of dragon fruit marketing and profitability in the region. The findings offer concrete data that can inform farmers' decisions on channel selection and assist policymakers in developing supportive strategies for agricultural development. While the abstract effectively conveys the core findings and their significance, a full paper would greatly benefit from an expanded discussion on the socioeconomic factors influencing farmers' channel choices, the bargaining power dynamics within each channel, and potential strategies for farmers to transition to more profitable or efficient channels. Exploring the broader market dynamics and potential for value-added products could further enhance the impact and practical utility of this commendable study.

Full Text

Comments

You need to be logged in to post a comment.