Journal of Economics and Business (JECOMBI)
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Economics
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Journal of Economics and Business (JECOMBI)
Articles in this Journal
The Effect of Institutional Ownership and Foreign Ownership on Company Performance
Recently, the performance of mining companies has been sluggish, so it is necessary to know the cause of the decline in performance. The presence of ownership types is believed to play an important role in improving company performance. So this study...
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The Influence of Word of Mouth and Social Media Marketing on Students' Decision to Choose a University With Brand Image as a Mediating Variable (Case Study at Darunnajah University)
The increasing competition among higher education institutions requires universities to develop effective marketing strategies to attract prospective students. This study aims to examine the influence of Word of Mouth and Social Media Marketing on st...
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