Journal of Business Studies and Management Review

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Management

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Explore cutting-edge research and insightful reviews in business studies and management. The Journal offers valuable perspectives for academics and practitioners.

Journal of Business Studies and Management Review Cover

Articles in this Journal

THE INFLUENCE OF INCOME EXPECTATIONS, ENTREPRENEURIAL KNOWLEDGE AND ENTREPRENEURIAL MINDSET ON THE INTEREST IN ENTREPRENEURSHIP OF CIVIL SERVANTS IN THE REGIONAL FINANCIAL AND REVENUE MANAGEMENT AGENCY OF JAMBI PROVINCE

This study investigates the influence of income expectations, entrepreneurial knowledge, and entrepreneurial mindset on entrepreneurial intention among civil servants at the Regional Revenue and Financial Management Agency (BPKPD) of Jambi Province,...

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The INFLUENCE OF INFLUENCER MARKETING AND SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS AT TEANOL CAFÉ, JELUTUNG BRANCH, JAMBI CITY

This study aims to determine the effect of Influencer Marketing and Social Media Marketing on Purchasing Decisions at Café Teanol, Jelutong Branch, Jambi City. This study uses quantitative methods and data collection techniques by distributing questi...

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The BEHAVIOR OF MUSLIM Z GENERATION WITHIN TIKTOK APLICATION

The purpose of this study is to explain the influence of fashion trends, promotions, and online shopping preferences on the purchasing decisions of Muslimah fashion products on TikTok. This research employs a quantitative approach with a non-probabil...

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STRENGTHENING FUTURE ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND ENTREPRENEURIAL COMPETITION TOWARDS THE RESILIENCE OF FEMALE STUDENT

Female’s entrepreneurship is increasingly recognized as a vital economic force in various countries. Female students engaged in entrepreneurship play a crucial role in societal development and the economic growth of a nation. The active involvement o...

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The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE

The film industry has experienced rapid growth in recent decades, with sequels playing a crucial role in maintaining audience engagement and increasing revenue. Spider-Man: No Way Home serves as an example of a successful sequel that attracted millio...

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The INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING (STP) STRATEGIES ON SALES VOLUME AT PT. BALIYONI SAGUNA DENPASAR

The purpose of this study was to determine the effect of segmenting, targeting and positioning strategies partially and simultaneously on sales volume at PT Baliyoni Saguna Denpasar which is an e-purchasing company, where the government of the island...

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UNPACKING TOURIST SATISFACTION IN HOTELS: A MULTI-DIMENSIONAL ANALYSIS BASED ON HOTEL TYPE, LOCATION, AND ONLINE REVIEW PLATFORMS

This study explores the complex and multidimensional factors that influence tourist satisfaction in the hospitality industry, focusing specifically on the roles played by hotel type, geographic location, and online review platforms. Employing a syste...