JIMF (Jurnal Ilmiah Manajemen Forkamma)
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JIMF (Jurnal Ilmiah Manajemen Forkamma)

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Jurnal Ilmiah Manajemen Forkamma (JIMF) menerbitkan artikel ilmiah peer-reviewed tentang berbagai topik manajemen. Temukan riset & wawasan terbaru.

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Articles in this Journal

The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee

This study examines the effect of Electronic Word of Mouth (E-WOM), Hedonic Shopping, Sales Promotion, and Fear of Missing Out (FOMO) on impulse buying of Glad2Glow products on Shopee. A quantitative approach was employed using a survey of 333 studen...

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