International Journal of Management Science and Application
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Articles in this Journal
The Algorithmic Canvas: On the Autopoietic Redefinition of STP in the Age of Strategic Resilience
Traditional Segmentation, Targeting, and Positioning (STP) frameworks demonstrate significant deficiencies in unstable markets, with actual data revealing a 67% decline after six months. This research redefines STP not as a structured process but as...
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The Enterprise Lingua Franca: A Foundational Framework for Semantic Interoperability and Cross-Functional Cognition
Digital transformation often fails at the conceptual level: Seventy-three percent of cross-functional initiatives fail because the functional mental models don't match up, making it impossible to solve difficult problems like making sustainability pr...
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