International Journal of Digital Marketing Science

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Explore cutting-edge research in digital marketing science. An international journal covering strategies, analytics, innovation, and digital trends.

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Articles in this Journal

The Impact of TikTok eWOM on Fore Coffee Purchase Intention in Bandung

This study investigates how electronic word of mouth (eWOM) on TikTok influences consumers' purchase intention toward Fore Coffee products in Bandung, Indonesia. Given the platform’s dominance among Gen Z and millennials, TikTok-based eWOM is a key d...

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Effectiveness and Efficiency of the Application of Robotic Process Automation

Implementing Robotic Process Automation (RPA) in the shipment handling process at the State-Owned Indonesian Logistics Service Provider (LSP) aims to improve operational effectiveness and efficiency. However, errors in delivery using RPA have been fo...

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Examining the Role of Oil and Non-Oil Revenues, and Oil Price Fluctuations on Economic Growth in African Oil Exporting Countries

This study investigates the complex relationships between oil revenues, non-oil revenues, oil price fluctuations, and economic growth in African oil-exporting countries. Targeting Nigeria, Angola, Algeria, Libya, and Egypt, the research analyzed a co...

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Swipe, Stream, and Splurge: Systematic Literature Review on The Triggers of Impulsive Buying in Live Streaming Commerce

Recently live streaming has become popular media that enabling public to broadcast their video content through numerous platform (i.e., social media and e-commerce). In live streaming, live streamer could have real-time and interactive communication...

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Examining Adoption and Effectiveness of WhatsApp as a Marketing Tool: An Example of an Austrian Fitness and Health Center

This study explores the factors influencing user acceptance and intention to use WhatsApp as a business-to-consumer (B2C) communication and marketing tool in the fitness industry, using an Austrian fitness center as a case study. Given WhatsApp's gro...

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