Alya Maharani Elisa Sudarsono, Puryanti Puryanti, Anif Prasetyorini, Aisyah Wahyu Novanda

Upaya Rumah Sakit X Dalam Meningkatkan Jumlah Kunjungan Dengan Bauran Pemasaran (9P)

Introduction

Upaya rumah sakit x dalam meningkatkan jumlah kunjungan dengan bauran pemasaran (9p). Pelajari upaya Rumah Sakit X meningkatkan kunjungan pasien rawat jalan setelah penurunan 8%. Analisis bauran pemasaran 9P menunjukkan pasien utamakan kualitas layanan, biaya, & promosi efektif.

Abstract

Pendahuluan: penurunan jumlah kunjungan Rumah Sakit x dalam tiga tahun terakhir sebesar 8%. Tujuan penelitian: Menganalisis Bauran Pemasaran (9P) untuk meningkatkan jumlah kunjungan Rawat Jalan di Rumah Sakit x. Metode penelitian: penelitian kuantitatif bersifat deskriptif analitik yang berbentuk survei dengan pendekatan cross sectional. Populasi adalah seluruh pasien rawat jalan di Rumah Sakit x. Teknik pengambilan sampel menggunakan purposive sampling. Teknik pengumpulan data: menggunakan google form. Hasil Penelitian: Seluruh Pasien berada bersedia untuk melakukan kunjungan ulang layanan rawat jalan di Rumah Sakit x. kesimpulan: Pasien lebih mempertimbangkan kualitas inti layanan, keterjangkauan biaya, efektivitas promosi serta kinerja rumah sakit dalam memberikan pelayanan.

Review

This paper addresses a highly relevant and practical issue concerning the decline in patient visits to Hospital X, proposing to investigate the role of the marketing mix (9P) in reversing this trend. The stated objective to analyze the 9P components to enhance outpatient visits is timely, given the competitive landscape in healthcare and the specific 8% decline experienced by Hospital X. The research question is well-defined and aligns with current challenges faced by many healthcare providers in maintaining and growing their patient base. Methodologically, the study is framed as a quantitative, descriptive-analytic survey with a cross-sectional design, aiming to understand the perceptions of current outpatient patients. While a survey approach is appropriate for gathering patient feedback, the use of "purposive sampling" for a quantitative study intended to provide analytical insights raises concerns about the generalizability of the findings. If the goal is to inform strategies for *increasing* visits, ensuring a representative sample that reflects both current patients and perhaps potential patients (or those who have stopped visiting) would be crucial. Furthermore, the abstract's result, stating that "all patients are willing to revisit outpatient services," appears remarkably definitive and potentially contradictory to the initial problem statement of declining visits, especially without further context on the sample characteristics or the specific questions posed via the Google Form. The conclusion asserts that patients prioritize core service quality, cost affordability, promotion effectiveness, and hospital performance. While these are intuitively important factors in patient choice, the abstract does not sufficiently detail how these specific considerations were measured, analyzed, and derived from the stated result that "all patients are willing to revisit." There appears to be a disconnect between the singular, strong result presented and the multi-faceted conclusion drawn. For a stronger contribution, the paper would benefit from elaborating on the specific analysis performed on the 9P elements, clarifying how patient perceptions of each P were linked to their willingness to revisit, and addressing the implications of the "all willing to revisit" finding in light of the hospital's overall decline in patient numbers.

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