The Effectiveness of Using Films to Increase Entrepreneurial Interest and Learning Outcomes in Creative Product and Entrepreneurship Subjects
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Annisa Rahmawati, Trisnani Widowati, Muhammad Harlanu

The Effectiveness of Using Films to Increase Entrepreneurial Interest and Learning Outcomes in Creative Product and Entrepreneurship Subjects

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Introduction

The effectiveness of using films to increase entrepreneurial interest and learning outcomes in creative product and entrepreneurship subjects. Discover how using films as teaching media effectively boosts entrepreneurial interest and improves learning outcomes for vocational students in Creative Product and Entrepreneurship subjects.

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Abstract

This study aims to examine: 1) the difference in the increase of entrepreneurial interest among students using films as a teaching media in the Creative Products and Entrepreneurship subject, 2) the difference in the improvement of learning outcomes among students using films as a teaching media in the Creative Products and Entrepreneurship subject, and 3) the effectiveness of films in enhancing both entrepreneurial interest and learning outcomes in the Creative Products and Entrepreneurship subject. This research follows a quantitative approach with a quasi-experimental design. The study population consists of eleventh-grade students at SMKN 1 Salatiga from vocational programs in beauty, fashion, and culinary arts. A simple random sampling method was employed to select the sample. The experimental group was exposed to films as a teaching media, while the control group did not receive this treatment. Data on learning outcomes were gathered through written tests, and data on learning interest were obtained through closed questionnaires. The findings of this study are as follows: 1) a noticeable difference exists in the entrepreneurial interest between students who used films as a media and those who did not, 2) there is a significant difference in the improvement of learning outcomes between students who used films and those who did not, and 3) films have proven to be effective in improving both entrepreneurial interest and learning outcomes in the Creative Products and Entrepreneurship subject at SMKN 1 Salatiga.


Review

This study presents a highly relevant and well-defined investigation into the effectiveness of using films as a teaching medium to enhance entrepreneurial interest and learning outcomes in vocational education. The clear articulation of three specific research objectives—examining differences in interest, differences in learning outcomes, and the overall effectiveness of films—provides a strong framework for a quantitative inquiry. Given the global emphasis on fostering entrepreneurial skills, particularly in vocational settings, this research addresses a pertinent pedagogical challenge, promising valuable insights for educators and curriculum designers. The methodology employed a quasi-experimental design, which is suitable for examining the impact of an educational intervention in a real-world setting. The selection of eleventh-grade vocational students from specific programs at SMKN 1 Salatiga provides a focused and appropriate population, with simple random sampling ensuring a degree of representativeness within that context. The use of written tests for learning outcomes and closed questionnaires for entrepreneurial interest aligns with the quantitative approach. The reported findings consistently indicate positive results, with statistically significant differences observed in both entrepreneurial interest and learning outcomes in favor of the experimental group. While these findings are promising, a more detailed account in the full paper regarding the nature and duration of the film intervention, the specific content of the films used, and the effect sizes of the observed differences would further enrich the understanding and practical applicability of these results. In conclusion, this study offers a compelling argument for the integration of films as an effective pedagogical tool in Creative Product and Entrepreneurship subjects within vocational schools. The findings have direct and actionable implications for improving student engagement and preparing them for entrepreneurial endeavors. This research serves as a valuable contribution to the discourse on innovative teaching methods in entrepreneurship education. Future research could expand upon these findings by exploring the optimal characteristics of such films, investigating their long-term impact on entrepreneurial behavior, or replicating the study across different vocational specializations and educational contexts to ascertain broader generalizability.


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