Sari Angriany Natonis, Olaf Tri Wilopo Simanjuntak, Yonas Ferdinand Riwu

Swipe, Pay, Repeat: E-Wallets, Financial Literacy, and the Consumer Lifestyle of Gen Z in Kupang

Introduction

Swipe, pay, repeat: e-wallets, financial literacy, and the consumer lifestyle of gen z in kupang . This study examines how e-wallets and financial literacy positively influence the consumptive behavior of Gen Z in Kupang, offering insights into digital age spending habits.

Abstract

This study delves into how financial literacy and the use of Fintech e-wallets shape the consumptive behavior of Generation Z in Kupang City. Employing a quantitative approach with 75 respondents, this research utilizes multiple linear regression analysis to examine the influence of these two factors, both partially and simultaneously. The findings indicate that both financial literacy and the use of Fintech e-wallets have a positive impact on the consumptive behavior of Generation Z in Kupang City. These results provide crucial insights into the dynamics of consumption in the digital age and highlight the vital role of financial understanding and payment technology in shaping the spending habits of younger generations.

Review

This study presents an interesting investigation into the intertwined roles of financial literacy and Fintech e-wallet usage on the consumptive behavior of Generation Z in Kupang City. Employing a quantitative approach with multiple linear regression analysis on a sample of 75 respondents, the research aims to uncover both the partial and simultaneous influences of these factors. The abstract highlights a key finding: both financial literacy and e-wallet use are reported to have a positive impact on Gen Z's consumptive behavior. This contribution offers potentially valuable insights into the evolving dynamics of spending habits in the digital era, underscoring the significance of financial understanding and technological adoption among younger demographics. While the study addresses a highly relevant topic, certain aspects warrant closer scrutiny. The finding that financial literacy has a "positive impact" on consumptive behavior is particularly striking and appears counter-intuitive to the generally accepted notion that increased financial literacy leads to more responsible and less impulsive spending. This result demands a thorough explanation within the full paper, perhaps detailing how "consumptive behavior" is operationalized and whether it encompasses overall spending or specifically denotes discretionary and potentially excessive consumption. Additionally, the sample size of 75 respondents, while acceptable for some exploratory studies, might be considered relatively small for a quantitative analysis aiming to generalize findings across a generation within a city, potentially limiting the statistical power and external validity of the conclusions. Despite these points, the research topic is timely and crucial for understanding modern consumer patterns. Future work could benefit from a more nuanced exploration of the relationship between financial literacy and consumption, perhaps distinguishing between essential and discretionary spending, or examining the mediating role of attitudes towards money and technology. Further, expanding the sample size and potentially incorporating qualitative elements could provide richer context and deeper insights into the motivations behind Gen Z's spending habits. Ultimately, the paper lays a foundational groundwork for further investigation into how digital tools and financial knowledge collectively shape the economic landscape for future generations.

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