Rafa Maula Aksan Sabili, Bening Rona Gista, Edgar Ghiandika Ahmad, M. Fajri Nailur Rozaqi, Nadine Atitan Marcha Agustine, Neriz Ayunda Fahma

Suporter Persija Jakarta sebagai Media Strategis Komunikasi Politik di Pilkada Jakarta

Introduction

Suporter persija jakarta sebagai media strategis komunikasi politik di pilkada jakarta. Telusuri peran strategis suporter Persija Jakarta, The Jakmania, dalam komunikasi politik Pilkada Jakarta. Pelajari bagaimana loyalitas dan sikap kritis mereka memengaruhi kampanye dan pilihan warga.

Abstract

Persija Jakarta dan The Jakmania memiliki peran penting dalam dinamika politik Pilkada DKI Jakarta. Sebagai olahraga paling populer, sepak bola sering dimanfaatkan oleh politisi untuk menarik perhatian masyarakat melalui janji pembangunan fasilitas atau dukungan terhadap klub. Artikel ini membahas kontribusi Persija Jakarta, khususnya The Jakmania, dalam komunikasi politik selama Pilkada, serta bagaimana dukungan suporter memengaruhi opini publik dan memberikan keuntungan bagi kandidat politik. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam dan analisis berita serta media sosial. Hasil penelitian menunjukkan bahwa The Jakmania, dengan jumlah pendukung besar, loyalitas tinggi, dan sikap kritis, memengaruhi arah kampanye politik dan pilihan warga Jakarta. The Jakmania menilai integritas kandidat lebih dari sekadar janji kampanye. Sepak bola terbukti menjadi media komunikasi politik yang efektif, membangun hubungan emosional antara politisi dan masyarakat. Fenomena ini menunjukkan bahwa sepak bola menjadi elemen penting dalam strategi komunikasi politik di Pilkada DKI Jakarta.

Review

This paper, "Suporter Persija Jakarta sebagai Media Strategis Komunikasi Politik di Pilkada Jakarta," addresses a highly relevant and timely topic concerning the intersection of popular culture, specifically football, and political communication in the context of the Jakarta gubernatorial elections. The abstract effectively highlights the significant role of Persija Jakarta and its passionate supporter group, The Jakmania, as a strategic medium for political outreach. It posits that due to their large numbers, high loyalty, and critical stance, The Jakmania influences public opinion and campaign strategies, ultimately benefiting political candidates by fostering emotional connections and assessing candidate integrity. The research employs a qualitative approach, utilizing in-depth interviews, news analysis, and social media analysis to explore these dynamics. A key strength of this study lies in its focus on a specific and influential supporter group, offering a nuanced perspective on their agency within the political landscape. The abstract clearly articulates the contribution that The Jakmania goes beyond mere numerical support, actively evaluating candidates based on integrity rather than superficial promises. This finding provides valuable insight into the evolving nature of political communication, demonstrating how highly engaged communities like football supporters can serve as effective conduits for messages and opinion formation, bridging the gap between politicians and the electorate through shared passion and emotional ties. The chosen qualitative methodology appears appropriate for exploring these complex social dynamics and capturing the depth of supporter sentiment. While the abstract presents compelling initial findings, a full paper would benefit from elaborating on several fronts. Future iterations or the complete manuscript should aim to provide a more robust theoretical framework beyond the general concept of "political communication," perhaps drawing on theories of social movements, political branding, or fan studies to deepen the analysis. Furthermore, while stating The Jakmania's influence, the mechanism and *extent* of this influence on actual voting behavior could be explored with greater specificity. Detailing the types of critical assessment applied by The Jakmania and the concrete examples of how their actions translate into political advantage would strengthen the empirical evidence. Finally, exploring potential counter-narratives or the limitations of such a strategy from the perspective of non-football followers would enrich the discussion, offering a more comprehensive understanding of this complex strategic interaction.

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