Jessica Fitriani Putri, Amos Setiadi

STRATEGI TRANSFORMASI DIGITAL ARSITEK KONTEMPORER BERDASARKAN MODEL BISNIS (2020–2024)

Introduction

Strategi transformasi digital arsitek kontemporer berdasarkan model bisnis (2020–2024). Kaji strategi transformasi digital arsitek kontemporer (2020–2024) berdasarkan model bisnis. Pahami integrasi teknologi dalam desain, kolaborasi, serta peluang dan tantangan arsitektur.

Abstract

Perkembangan teknologi digital telah mendorong perubahan paradigma dalam praktik arsitektur. Penelitian ini bertujuan untuk mengkaji strategi transformasi digital yang diadopsi oleh arsitek kontemporer berdasarkan model bisnis mereka. Studi literatur ini mencakup rentang waktu 2020–2024 dan mengulas berbagai pendekatan arsitek dalam mengintegrasikan teknologi digital ke dalam proses desain dan kolaborasi profesional. Metode penelitian dilakukan melalui analisis literatur dari jurnal ilmiah, laporan industri, dan publikasi akademik. Hasil studi menunjukkan bahwa transformasi digital memberikan peluang sekaligus tantangan yang signifikan, tergantung pada model bisnis yang digunakan oleh masing-masing firma arsitektur. Penelitian ini memberikan kontribusi dalam memahami preferensi strategi desain digital arsitek kontemporer dan menyarankan penguatan kapasitas digital serta model kolaboratif lintas-disiplin.

Review

The paper addresses a highly relevant and timely topic: the digital transformation strategies within contemporary architectural practices. Given the rapid advancements in digital technology, understanding how architects adapt their design processes and professional collaborations is crucial for the future of the profession. The objective to examine these strategies through the lens of business models, specifically within the 2020-2024 timeframe, provides a focused and pertinent scope. The choice of a literature review methodology, drawing from scientific journals, industry reports, and academic publications, is appropriate for synthesizing existing knowledge on this evolving subject. A key strength of this study lies in its emphasis on "contemporary architects" and the explicit linkage to "business models," recognizing that digital adoption is not uniform and is heavily influenced by a firm's operational structure and strategic goals. The finding that digital transformation presents both significant opportunities and challenges, varying based on the specific business model, is a valuable insight. It underscores the complexity and nuance involved in successful digital integration. The paper's contribution to understanding the preferences in digital design strategies and its practical recommendations regarding strengthening digital capacity and fostering cross-disciplinary collaboration are particularly commendable, offering actionable pathways for practitioners. While comprehensive as a literature review, this study inherently shares the limitations of its methodology, primarily lacking empirical data or in-depth case studies that could offer more granular insights into specific architectural firms' experiences. Future research could build upon this foundational synthesis by employing qualitative methods (e.g., interviews, ethnography) to capture the lived experiences and detailed implementation strategies. Furthermore, exploring the specific types of digital technologies being adopted (e.g., BIM, AI, VR/AR, generative design) and their differential impact across various business models could be a fruitful avenue. Despite these potential areas for further exploration, the paper provides a robust overview and a valuable framework for understanding the evolving landscape of digital architecture, laying solid groundwork for both academic discourse and professional practice.

Full Text

Comments

You need to be logged in to post a comment.