Ovigeria Subroto Sinaga, Adelia Rahmawati, Abid Adnan At Thohiry

Strategi Pemasaran Digital Melalui Media Sosial Dan Inovasi Kemasan Bagi Umkm “Pawon Cilik Mama Wendeeeh” Di RT. 56 Kelurahan Gunung Sari Ilir, Balikpapan

Introduction

Strategi pemasaran digital melalui media sosial dan inovasi kemasan bagi umkm “pawon cilik mama wendeeeh” di rt. 56 kelurahan gunung sari ilir, balikpapan. Terapkan strategi pemasaran digital via media sosial & inovasi kemasan untuk UMKM Pawon Cilik Mama Wendeeeh di Balikpapan. Dukung pengembangan visual produk & modernisasi pembayaran QRIS.

Abstract

Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). The target of MSMEs targeted in the Innovation Development Program (PI) in this group is Pawon Cilik Mama Wendeeeh which is located in RT 26 Gunung Sari Ilir Village, Central Balikpapan District.  The objectives of the Innovation Development activities are: 1) Assisting in the assistance of making Google Maps; 2) Assisting in making product packaging sticker designs; 3) Assisting in making digital payment tools using QR Code scans and can be scanned, namely QRIS; and 4) Assisting in making “Pawon Cilik Mama Wendeeeh” UMKM business banners. The result of Innovation Development in group 1 Gunung Sari Ilir Village is to form this MSME to be more developed in terms of more advanced product visuals, as well as digital modernization in terms of payment tools which initially only used cash or cash transactions to non-cash payments or using QRIS scans.

Review

This paper outlines a commendable initiative focused on empowering Micro, Small, and Medium Enterprises (MSMEs) through practical digital marketing and product innovation strategies. As a Field Work Practice (PKL) or Innovation Development (PI) program by students of STIE Madani Balikpapan, the project targets the 'Pawon Cilik Mama Wendeeeh' MSME in Balikpapan. The core objective is highly relevant to contemporary economic development, addressing the critical need for local businesses to enhance their market presence and operational efficiency in an increasingly digital landscape. The abstract clearly establishes the paper's focus on hands-on community engagement and support for a specific enterprise. The described methodology details four key interventions designed to achieve the project's goals. These include crucial assistance with Google Maps registration for improved discoverability, professional product packaging sticker design, implementation of the QRIS digital payment system to modernize transactions, and the creation of business banners for branding. This practical approach directly tackles common challenges faced by MSMEs in visibility, professional presentation, and adopting cashless payment methods. While the title emphasizes "social media," the abstract's objectives do not explicitly detail social media strategy development, which could be a point for further elaboration in the full paper to align completely with the title's scope. The reported results indicate significant positive outcomes for the 'Pawon Cilik Mama Wendeeeh' MSME, particularly in terms of more advanced product visuals and the modernization of their payment tools from cash-only to QRIS scans. These tangible improvements directly contribute to the MSME's enhanced appeal and operational efficiency, likely broadening their customer reach and facilitating smoother transactions. The paper highlights the immediate benefits of such innovation development programs, demonstrating how academic institutions can effectively support local economic growth. For future reporting, quantifying the impact (e.g., changes in customer engagement, sales, or reach) or discussing the sustainability of these changes would further strengthen the paper's contribution.

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