Muhammad Mirza Rangkuti

Strategi Komunikasi Pemasaran Politik Incumbent H Ahmad Sahroni

Introduction

Strategi komunikasi pemasaran politik incumbent h ahmad sahroni. Kaji strategi komunikasi pemasaran politik H. Ahmad Sahroni, incumbent Partai NasDem di Pileg 2024. Pemanfaatan media sosial (Instagram, TikTok) untuk meningkatkan suara dan hubungan dengan masyarakat di Jakarta.

Abstract

Penelitian ini bertujuan untuk mengkaji strategi komunikasi pemasaran politik yang diterapkan oleh H. Ahmad Sahroni serta peran media sosial dalam meningkatkan efektivitas strategi tersebut. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan rancangan konstruktivis, yang menekankan bahwa pengetahuan dibangun secara aktif melalui pengalaman dan interaksi sosial. Dalam pemilihan umum legislatif 2024, semua partai politik bersaing untuk merebut kekuasaan di daerah pemilihannya. Oleh karena itu, strategi komunikasi pemasaran politik sangat penting untuk meraih suara terbanyak dan memenangkan pesta demokrasi lima tahunan ini. Tesis ini berfokus pada strategi komunikasi pemasaran politik H. Ahmad Sahroni, S.E., M.I. Kom. dari Partai NasDem, dengan tujuan meningkatkan jumlah suara dari calon pemilih serta memperkuat representasi partai dan figur yang diusung. Strategi komunikasi H. Ahmad Sahroni berfokus pada pembangunan hubungan yang kuat dengan masyarakat melalui komunikasi yang aktif, kreatif, dan berkelanjutan. Sahroni dan partainya memanfaatkan media sosial untuk berinteraksi dengan generasi muda dan warga perkotaan di Jakarta, menggunakan platform seperti Instagram, TikTok, dan YouTube untuk meningkatkan visibilitas dan menjaga momentum kampanye.

Review

This research presents a timely and relevant exploration into the political marketing communication strategies employed by incumbent politicians, specifically focusing on H. Ahmad Sahroni during the highly competitive 2024 legislative elections. The abstract clearly articulates the study's objective: to dissect Sahroni's communication approach and assess the role of social media in enhancing its efficacy. The chosen qualitative descriptive method, grounded in a constructivist framework, appears well-suited to delve into the intricate layers of political messaging and voter engagement, emphasizing the dynamic and actively constructed nature of political knowledge and perception. A significant strength of this study lies in its focused case study approach on a prominent figure like H. Ahmad Sahroni, offering valuable insights into real-world political campaign dynamics. The emphasis on building strong relationships through active, creative, and sustainable communication, coupled with a strategic utilization of diverse social media platforms (Instagram, TikTok, YouTube), highlights contemporary political engagement tactics. This multi-platform approach, specifically targeting younger demographics and urban voters in Jakarta, demonstrates an understanding of modern voter behavior and the critical role digital channels play in amplifying visibility and sustaining campaign momentum, crucial for securing votes and strengthening party representation in a contested electoral landscape. While the abstract effectively outlines the strategic components, future elaborations in the full paper could benefit from a more explicit discussion on the practical application of the constructivist framework. Specifically, how the "active construction of knowledge through experience and social interaction" is qualitatively observed and analyzed from both the incumbent's and the electorate's perspectives would enrich the findings. Furthermore, delving deeper into the measurable impacts of these strategies beyond increased visibility – perhaps through qualitative indicators of voter engagement, trust, or shifts in perception – would strengthen the claims of effectiveness. A brief acknowledgement of potential challenges or limitations associated with social media-centric campaigns, such as managing misinformation or addressing digital divides, could also provide a more nuanced and comprehensive analysis.

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