Nabila Ariyanti Elmaulana, Lathifa Prima Ghanistyana, Nabila Aryanti, Rian Taufik, Syahla Rona Jelita

Strategi Cyber PR PMI Kota Tangerang Dalam Kegiatan Donor Darah

Introduction

Strategi cyber pr pmi kota tangerang dalam kegiatan donor darah. Strategi Cyber PR PMI Kota Tangerang optimalkan Instagram untuk tingkatkan partisipasi donor darah. Pelajari komunikasi digital, edukasi, dan dampak positifnya pada kesehatan masyarakat.

Abstract

Penelitian ini membahas strategi komunikasi digital yang dijalankan oleh Palang Merah Indonesia (PMI) Kota Tangerang dalam meningkatkan partisipasi masyarakat terhadap kegiatan donor darah. Fokus utamanya adalah pemanfaatan media sosial, khususnya Instagram, sebagai sarana untuk menyampaikan pesan-pesan edukatif dan membangun hubungan dua arah dengan publik. Dalam praktiknya, strategi ini terbukti mampu meningkatkan kesadaran masyarakat, terutama kalangan muda, mengenai pentingnya donor darah bagi kesehatan bersama. Penelitian dilakukan dengan pendekatan kualitatif melalui studi kasus, menggunakan metode wawancara mendalam, observasi, dan analisis dokumen. Hasil menunjukkan bahwa keterlibatan digital melalui media sosial menjadi alat efektif untuk menjangkau khalayak luas, mendorong empati sosial, serta mempertahankan ketersediaan darah secara berkelanjutan. Meskipun terdapat hambatan seperti keterbatasan calon pendonor yang tidak memenuhi syarat kesehatan dan kendala operasional lainnya, pendekatan komunikasi ini tetap memberikan kontribusi positif terhadap pelayanan kesehatan masyarakat. Studi ini merekomendasikan perlunya kolaborasi lintas sektor dan perencanaan strategis jangka panjang dalam kampanye kemanusiaan berbasis digital

Review

This study presents a timely and relevant exploration into the digital communication strategies employed by the Indonesian Red Cross (PMI) in Tangerang City to foster participation in blood donation activities. Focusing particularly on the utilization of social media, primarily Instagram, the research effectively highlights how digital platforms are leveraged for delivering educational content and facilitating two-way engagement with the public. The abstract clearly indicates that this approach has been successful in raising awareness, especially among younger demographics, regarding the collective health benefits of blood donation, contributing positively to the availability of blood. The chosen qualitative, case study approach, supported by in-depth interviews, observation, and document analysis, appears well-suited for a nuanced understanding of these complex social phenomena. The findings underscore the efficacy of digital involvement in reaching a broad audience, cultivating social empathy, and ensuring a sustainable blood supply. While the abstract mentions the successful use of "educative messages" and "two-way communication," a slightly more detailed outline of the *specific types* of messages or engagement tactics employed would further strengthen the understanding of the "Cyber PR strategy." For instance, are there particular content formats, interactive features, or campaign themes that proved most effective? The acknowledgment of challenges, such as ineligible donors and operational hurdles, adds a layer of realism to the study, demonstrating a comprehensive perspective on both successes and limitations. However, it would be beneficial to know if the digital strategy itself included specific ways to address or mitigate these internal and external obstacles, or if these are primarily future considerations outside the scope of the digital campaign. Overall, this research offers valuable insights into the practical application of digital public relations within a crucial public health context. The study's recommendation for cross-sector collaboration and long-term strategic planning for digital humanitarian campaigns is particularly pertinent and provides a constructive direction for future endeavors. It serves as a strong testament to the potential of digital communication to drive social impact and enhance community engagement in vital health initiatives. The paper makes a solid contribution to the literature on non-profit digital communication and public health campaigns, providing actionable insights for similar organizations looking to optimize their digital outreach for social good.

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