EVRINA CAHYA GEMILANG

Strategi Bisnis Teh Celup Daun Kopi Asisa di Desa Galengdowo Kecamatan Wonosalam Menggunakan Analisis Business Model Canvas

Introduction

Strategi bisnis teh celup daun kopi asisa di desa galengdowo kecamatan wonosalam menggunakan analisis business model canvas. Strategi bisnis teh celup daun kopi Asisa, Galengdowo. BMC analisis ubah limbah kopi Excelsa kaya polifenol jadi teh sehat (anti-diabetes) dan peluang usaha baru.

Abstract

Desa Galengdowo, Kecamatan Wonosalam, Kabupaten Jombang merupakan sebuah desa pertanian yang memiliki potensi besar pada varietas kopi. Jenis kopi yang terkenal yang dihasilkan oleh Desa Galengdowo salah satunya yaitu Kopi Excelsa atau biasa disebut Kopi Asisa. Namun, pemanfaatan tanaman kopi masih hanya terbatas pada bijinya saja, sedangkan daun kopinya dianggap sebagai limbah. Padahal daun kopinya bisa dimanfaatkan untuk pembuatan teh celup. Daun kopi mengandung senyawa polifenol dan magniferin. Senyawa magniferin yang terkandung di dalam daun kopi membuat the daun kopi dapat mencegah diabetes serta meningkatkan kekebalan tubuh. Pemanfaatan teh celup dari daun kopi asisa ini dapat menjadi ide dan peluang bisnis yang dapat dikembangkan. Dalam mengembangkan strategi bisnis teh celup daun kopi asisa dapat menggunakan analisis Business Model Canvas (BMC). Business Model Canvas (BMC) merupakan model yang paling cocok untuk menggambarkan elemen yang perlu dikembangkan dalam bisnis teh celup daun kopi asisa. Hal ini karena BMC mampu memberikan gambaran yang lebih luas tentang bagaimana mengembangkan bisnis teh celup daun kopi asisa berdasarkan sembilan blok pengembangan yang harus dikembangkan.

Review

This paper presents a timely and relevant exploration into enhancing the value chain of local agricultural produce, specifically focusing on the Excelsa coffee variety, known as Kopi Asisa, in Galengdowo Village. The core innovation lies in repurposing coffee leaves, typically discarded as waste, into a potentially marketable product: tea bags. The abstract effectively highlights the untapped potential of these leaves, emphasizing their rich content of beneficial compounds like polyphenols and mangiferin, which are linked to health benefits such as diabetes prevention and immunity enhancement. This approach addresses both waste reduction and the creation of new economic opportunities for local communities, aligning well with sustainable development goals. The chosen methodology, Business Model Canvas (BMC), appears highly appropriate for this type of exploratory business development. The abstract clearly articulates BMC's utility in providing a holistic framework to describe and develop the key elements of a new venture. By leveraging BMC's nine building blocks, the study aims to systematically analyze various facets essential for launching and sustaining the "Asisa coffee leaf tea" business, from value proposition and customer segments to revenue streams and key partnerships. This indicates a practical, action-oriented research approach focused on generating actionable strategies for the local community. Overall, this research promises significant practical contributions by offering a structured approach to transform a neglected agricultural byproduct into a viable business opportunity. It stands to empower local farmers and entrepreneurs in Galengdowo Village by providing a comprehensive business strategy for the coffee leaf tea. A well-executed study building on this abstract would not only outline the BMC-derived strategies but also critically assess their feasibility, market potential, and implications for sustainable local economic growth, potentially serving as a valuable blueprint for similar initiatives in other agricultural regions.

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