Dian Budiarti, Munawaroh, Hani Prihatini

Sharia Investment Socialization Through Instagram Social Media

Introduction

Sharia investment socialization through instagram social media. Evaluate Sharia investment socialization effectiveness on Instagram. Qualitative research shows high user enthusiasm for religious-compliant financial education, aiding all investors.

Abstract

This study aims to provide socialization of sharia investment and analyze the effectiveness of socialization carried out through Instagram social media. This study uses data that comes from various related issues discussed. The references taken are books that discuss the problem, articles or scientific journals obtained from soft files or hard file books and also through information technology or the internet. This research is also included in qualitative research using the literature study writing method. kinds of studies, namely descriptive studies and constructive analysis. Descriptive studies are carried out by identifying various findings, which are then presented based on these findings in a structured and systematic manner. In this case, identifying the various outreach and education programs that have been carried out. This research also examines constructively analytically, namely armed with various findings that exist in various socialization and education. The results of the study show that the enthusiasm of Instagram users in listening to the discussion videos that have been made by the author and is believed to be very useful for those who are about to start investing or for those who are already investing and want to switch to investments that are good according to their religion, or maintain their mandated financial trust in investment instruments.

Review

This paper tackles a timely and relevant topic: the socialization of Sharia investment principles via Instagram, with an ambition to analyze the effectiveness of such efforts. The chosen platform, Instagram, is undoubtedly a powerful tool for reaching modern audiences, making the core subject matter potentially valuable. However, the abstract immediately presents significant methodological inconsistencies that undermine its ability to achieve its stated aim. While the goal to both inform and analyze is commendable, the description of how this analysis will be conducted raises immediate concerns regarding the study's scientific rigor and validity. The methodological section of the abstract is particularly problematic. The study is described as "qualitative research using the literature study writing method," drawing data from books, articles, and internet sources. This framework, typical of a systematic review or theoretical paper, fundamentally conflicts with the reported "results" that mention "discussion videos that have been made by the author" and the "enthusiasm of Instagram users in listening" to them. A pure literature study does not involve the authors creating new content for a social media platform and then observing user reactions. This critical disconnect suggests either a fundamental misunderstanding of the chosen methodology or an attempt to blend a literature review with an unstated primary empirical study, without providing any details on how the latter was conducted, how data was collected, or how "enthusiasm" was measured. Such ambiguity makes it impossible to assess the credibility of the research process. Consequently, the reported "results," which hinge on the observed "enthusiasm" of Instagram users, cannot be validated within the stated methodological framework. If the authors indeed created and deployed discussion videos on Instagram, then the study ceases to be a mere literature review and requires a robust empirical design, including details on content creation, audience engagement metrics, and analytical techniques to genuinely assess effectiveness. Without such details—ranging from follower engagement rates and comments analysis to surveys on user understanding or behavioral changes—the conclusion about usefulness remains an unsubstantiated assertion. To truly contribute to the understanding of Sharia investment socialization effectiveness, the authors must either commit to a pure, well-structured literature review of *existing* studies on the topic or clearly articulate and execute an empirical research design that aligns with their ambitious aim of analyzing actual effectiveness.

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