Ario Bimo Adipura, Iin Soraya, Yogi Ariska

Representasi Diri Mahasiswa UBSI Jurusan Public Relation melalui Gaya Berpakaian Resmi sebagai Bentuk Identitas Profesional di Lingkungan Universitas

Introduction

Representasi diri mahasiswa ubsi jurusan public relation melalui gaya berpakaian resmi sebagai bentuk identitas profesional di lingkungan universitas. Pahami representasi diri & identitas profesional mahasiswa Public Relation UBSI melalui gaya berpakaian resmi. Penelitian kualitatif ini ungkap kesiapan kerja & lingkungan akademik profesional.

Abstract

Penelitian ini dilatarbelakangi oleh fenomena gaya berpakaian mahasiswa yang semakin bebas dan cenderung mengabaikan nilai-nilai kesopanan serta profesionalitas dalam lingkungan Universitas. Penelitian ini dilakukan dengan tujuan untuk memahami bagaimana representasi diri mahasiswa Universitas Bina Sarana Informatika (UBSI) jurusan Ilmu Komunikasi peminatan Public Relation melalui gaya berpakaian resmi yang diberlakukan berdasarkan peraturan Universitas. Peraturan ini mewajibkan mahasiswa berpakaian resmi setiap hari Selasa dan Kamis sebagai bentuk melatih mahasiswanya supaya tampil profesional sejak masa perkuliahan. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi untuk menggali makna subjektif mahasiswa terhadap implementasi kebijakan tersebut. Teknik pengumpulan data dilakukan melalui observasi partisipan, wawancara mendalam, dokumentasi, serta studi pustaka. Hasil penelitian menunjukkan bahwa mahasiswa merespons aturan tersebut secara positif sebagai bentuk kesiapan menghadapi dunia kerja, meningkatkan identitas profesional, serta membedakan diri dari mahasiswa lainnya. Representasi diri tercermin dari pemilihan busana formal seperti kemeja, celana bahan, jas, dan sepatu pantofel bagi laki-laki, serta blouse, rok/celana bahan, blazer, dan sepatu hak atau flat bagi perempuan. Penelitian ini memperlihatkan bahwa kebijakan berpakaian dapat membentuk identitas diri mahasiswa dan menciptakan lingkungan akademik yang lebih profesional.

Review

This study, titled "Representasi Diri Mahasiswa UBSI Jurusan Public Relation melalui Gaya Berpakaian Resmi sebagai Bentuk Identitas Profesional di Lingkungan Universitas," addresses a highly relevant issue concerning student professionalism and self-presentation within higher education. The research specifically investigates how Public Relation students at Universitas Bina Sarana Informatika (UBSI) construct their self-representation through the university's mandated formal dress code, enforced on specific days. Utilizing a qualitative approach grounded in phenomenology, the study aims to uncover the subjective meanings and experiences of students regarding this policy, which is designed to cultivate professional habits from the outset of their university journey. The methodology employed, encompassing participant observation, in-depth interviews, documentation, and a literature review, is well-aligned with the study's objective of exploring subjective phenomena. The findings indicate a largely positive reception from students, who view the formal dress policy as a valuable preparation for the professional world, a boost to their professional identity, and a means of distinguishing themselves from other students. The research effectively illustrates how specific formal attire choices—such as shirts, blazers, and appropriate footwear—are consciously adopted by students as active forms of self-representation, reinforcing the policy's intended outcome of fostering a professional demeanor. Overall, this paper offers significant insights into the efficacy of university dress codes in shaping student identity and promoting a professional academic environment. It successfully demonstrates that such institutional policies can serve as effective tools for professional socialization, especially pertinent for fields like Public Relations where personal presentation is critical. The study's focused examination of UBSI students provides a robust case study, and its findings have broader implications for other higher education institutions contemplating similar strategies to enhance student readiness for the workforce, making a valuable contribution to the literature on identity, professionalism, and institutional policy within academia.

Full Text

Comments

You need to be logged in to post a comment.