Wilona Ramadhani K, Muhammad Irwan Padli Nasution

Perilaku Pengguna dalam Memberikan Komentar Jahat di Media Sosial: Studi pada Pengguna Tiktok dan Instagram

Introduction

Perilaku pengguna dalam memberikan komentar jahat di media sosial: studi pada pengguna tiktok dan instagram. Studi ini mengungkap perilaku, motif, dan dampak komentar jahat di media sosial TikTok & Instagram. Pahami reaksi pengguna serta upaya mengatasi cyberbullying dan meningkatkan etika digital.

Abstract

This study aims to describe users' experiences and perceptions regarding the presence of malicious comments on social media, particularly on TikTok and Instagram. Data were collected through an online questionnaire using Google Forms containing eight open-ended questions, then analyzed using a descriptive qualitative approach through thematic analysis. The results showed that all respondents had and frequently encountered malicious comments, especially on viral content or creator accounts with large followings. The most common forms of malicious comments included body shaming, insults, defamation, and belittling and demeaning comments. Respondents expressed various emotional reactions such as discomfort, sadness, anger, and pity, although a small number felt normal due to their familiarity with the phenomenon. Factors that drive someone to make malicious comments include following the crowd (FOMO), envy, personal dislike, and the ease of expressing negative opinions on social media. Malicious comments also impact user comfort, with most feeling disturbed and uncomfortable. Respondents' responses to malicious comments included ignoring, responding positively to reprimands, blocking accounts, or reporting the comments. Respondents also proposed several efforts to reduce malicious comments, such as limiting or closing the comment section and increasing education regarding social media ethics. Overall, this study confirms that malicious comments are a common phenomenon on social media and need to be addressed through better personal awareness and digital literacy.

Review

This study, titled "Perilaku Pengguna dalam Memberikan Komentar Jahat di Media Sosial: Studi pada Pengguna Tiktok dan Instagram," offers a timely and pertinent exploration into the prevalence and impact of malicious comments on two widely used social media platforms. Employing a descriptive qualitative methodology, the research effectively gathers rich data through open-ended online questionnaires, meticulously analyzing users' experiences and perceptions. The findings robustly demonstrate that malicious comments are a frequent encounter for users, particularly around viral content and high-follower accounts, manifesting in forms such as body shaming, insults, and defamation. This research provides a crucial empirical foundation for understanding a pervasive and often distressing aspect of contemporary digital interaction. The strength of this paper lies in its comprehensive qualitative approach, which meticulously details various facets of the malicious commenting phenomenon. Beyond merely identifying the types of comments, the study delves into users' emotional reactions (discomfort, sadness, anger), explores the psychological drivers of perpetrators (FOMO, envy, personal dislike), and articulates the concrete impacts on user comfort. Furthermore, the inclusion of user-proposed solutions, such as comment section limitations and increased digital ethics education, offers practical and actionable insights for platform providers and educators alike. While the qualitative depth is commendable, the abstract could potentially be strengthened by briefly mentioning the sample size and demographic characteristics to allow for a clearer assessment of the findings' scope and transferability within a broader user base. In conclusion, this study makes a significant contribution to the literature on online behavior and digital well-being by providing a detailed and nuanced account of malicious comments on social media. It compellingly reiterates the urgent need for greater personal awareness and digital literacy to foster a healthier online environment. The insights garnered from user experiences, reactions, and proposed solutions are invaluable for informing future research, policy development, and educational initiatives aimed at mitigating online harassment. This work serves as a foundational piece, setting the stage for subsequent investigations into the effectiveness of proposed interventions or comparative analyses across different cultural and platform contexts.

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