Itxaso del Castillo Aira, Andoni Iturbe Tolosa

Mucho más que atrezo

Introduction

Mucho más que atrezo. Explora el rol fundamental de los posters en cine y series, más allá del atrezo. Este estudio propone un método de análisis innovador con semiótica y entrevistas a expertos.

Abstract

El presente ensayo se centra en un elemento primordial pero poco estudiado de las producciones audiovisuales: el poster que sirve para mucho más que mero atrezo en las películas y series. Se combinan dos metodologías, por un lado, la entrevista cualitativa a cinco profesionales del sector en activo; y por otro, la semiótica multimodal. El ensayo propone un diseño metodológico cotejado por unanimidad por los profesionales y aplicable en el análisis de cualquier escena que contenga un poster.

Review

The article "Mucho más que atrezo" addresses a surprisingly underexplored yet crucial element within audiovisual productions: the humble poster. The author adeptly identifies a significant gap in academic discourse, positing that these visual elements function far beyond their perceived role as mere background props in films and series. This initial premise immediately establishes the paper's relevance, signaling an intent to delve into the deeper semiotic and narrative functions of an object often relegated to the periphery of critical analysis. To substantiate its central argument, the research employs a robust dual methodological approach. Firstly, qualitative interviews with five active industry professionals provide valuable empirical insights and validate the practical significance of the study's focus. This practitioner-led perspective adds a crucial layer of authenticity and relevance to the theoretical framework. Secondly, the application of multimodal semiotics allows for a rigorous analytical dissection of how posters convey meaning, interact with their surrounding cinematic context, and contribute to the overall narrative tapestry. This combination effectively bridges the gap between industry practice and academic theory, offering a comprehensive understanding of the subject matter. The culmination of this thoughtful investigation is the proposal of a novel methodological design specifically tailored for the analysis of scenes featuring posters. A notable strength of this contribution is its unanimous endorsement by the interviewed professionals, underscoring its practical applicability and theoretical soundness. This framework promises to be a valuable tool for future researchers, enabling a more nuanced and systematic exploration of posters as active agents in audiovisual storytelling. Overall, this essay makes a significant contribution to film and media studies, elevating the analytical status of an oft-ignored element and paving the way for richer interpretations of cinematic space and meaning.

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