Dodi Siregar, Sri Rahayu, Imam Saputra, Dian Purnama Sari, Vina Winda Sari

Peningkatan Kreativitas Siswa SMK Melalui Pengenalan Dasar Digital Marketing Berbasis AI

Introduction

Peningkatan kreativitas siswa smk melalui pengenalan dasar digital marketing berbasis ai. Tingkatkan kreativitas siswa SMK dengan pelatihan dasar Digital Marketing berbasis AI. Program ini sukses meningkatkan pemahaman dan keterampilan abad 21 siswa secara signifikan.

Abstract

This community service program aimed to enhance the creativity of vocational high school students through the introduction of basic artificial intelligence (AI)-based digital marketing. The implementation method included literature review, partner needs assessment, and hands-on training involving 20 participants. The results revealed a significant improvement in participants’ understanding, where initially 80% were categorized as low, but after the training, 60% were categorized as good. Satisfaction responses also indicated that most participants felt satisfied or highly satisfied with the materials and delivery methods. This program demonstrates that introducing AI-based digital marketing can serve as an effective approach to foster 21st-century skills among vocational school students. However, the limitation of this activity lies in its short duration, which restricted the coverage of advanced materials, yet it provides a strong foundation for future community service initiatives.

Review

The study titled "Peningkatan Kreativitas Siswa SMK Melalui Pengenalan Dasar Digital Marketing Berbasis AI" presents a timely and highly relevant community service initiative. The abstract effectively conveys the program's objective to enhance creativity among vocational high school students through the introduction of foundational AI-based digital marketing concepts. This focus on equipping students with 21st-century skills, particularly in a rapidly evolving digital landscape, is commendable and addresses a critical need in vocational education. The program's successful implementation, as indicated by the positive shifts in student understanding and satisfaction, suggests a promising approach to integrating emerging technologies into practical skill development. The methodological approach, incorporating literature review, partner needs assessment, and hands-on training for 20 participants, appears robust for a community service program. The reported results provide a clear indication of impact: a significant improvement in participant understanding, with a substantial shift from 80% low comprehension to 60% good comprehension post-training. Furthermore, the high satisfaction rates among participants regarding the materials and delivery methods underscore the program's effectiveness in engaging its target audience. These outcomes strongly support the program's assertion that introducing AI-based digital marketing can be an effective strategy for fostering essential skills. While the program demonstrates clear success, the authors appropriately identify the limitation of its short duration, which naturally restricted the depth of material covered. This is a critical point, as a more prolonged engagement could potentially yield even greater enhancements in creativity and a deeper grasp of advanced AI-based digital marketing strategies. For future iterations, it would be beneficial to consider extended program durations, perhaps incorporating project-based learning to further cultivate practical application and creativity, and to explore more nuanced metrics for creativity assessment beyond understanding and satisfaction. Nevertheless, this initiative lays a strong foundation and offers valuable insights for subsequent educational interventions.

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