Thoriq Rahmadiputra, Tsuroyya

PENGARUH PENGGUNAAN MEDIA SOSIAL X AKUN @BIJAKMEMILIH.ID TERHADAP PENINGKATAN KESADARAN POLITIK MAHASISWA DI ERA PEMILU 2024

Introduction

Pengaruh penggunaan media sosial x akun @bijakmemilih.id terhadap peningkatan kesadaran politik mahasiswa di era pemilu 2024. Teliti pengaruh media sosial X (@bijakmemilih.id) pada kesadaran politik mahasiswa di Pemilu 2024. Studi kuantitatif ini menunjukkan kontribusi signifikan dalam pola perilaku politik.

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan media sosial terhadap kesadaran politik mahasiswa pada platform X akun @bijakmemilih.id. penelitian menggunakan metode kuantitatif dengan 100 responden yang dipilih menggunakan teknik purposive sampling. Fokus penelitian adalah dua indikator utama yaitu isi media dan pemahaman politik. Data diperoleh melalui kuisioner yang diukur menggunakan skala Likert dengan nilai kebalikan untuk pertanyaan positif dan negative. Hasil penelitian menunjukkan bahwa penggunaan media sosial memiliki pengaruh terhadap kesadaran politik mahasiswa dengan indikator pola perilaku menunjukkan rata-rata tertinggi. Berdasarkan hasil analisis regresi, penggunaan media sosial memberikan kontribusi besar secara simultan terhadap kesadaran politik mahasiswa.

Review

This study tackles a highly relevant and timely topic concerning the influence of social media on student political awareness during a critical election period in Indonesia. By focusing on a specific platform, X, and the account @bijakmemilih.id, the research provides a granular look at how targeted digital content can shape political understanding. The clear objective to analyze this influence contributes significantly to the body of knowledge on political communication, youth engagement, and the role of new media in democratic processes, particularly within the dynamic context of the 2024 elections. Methodologically, the paper employs a quantitative approach with 100 respondents selected via purposive sampling, which, while appropriate for targeting a specific group, might warrant further discussion in the full paper regarding its implications for generalizability. The focus on two key indicators—media content and political understanding—provides a structured framework for analysis. The use of a Likert scale for data collection, coupled with reverse scoring for positive and negative questions, indicates a thoughtful approach to questionnaire design, aiming to enhance the reliability of the measurements. The findings indicate a clear influence of social media use, specifically through the @bijakmemilih.id account, on students' political awareness. The particular highlight that the "behavioral pattern" indicator showed the highest average is an intriguing result, suggesting a practical and observable impact beyond mere cognitive understanding. Furthermore, the robust conclusion from regression analysis, demonstrating a significant simultaneous contribution of social media use to political awareness, solidifies the study's central claim. These results hold valuable implications for political educators, campaigns, and organizations looking to leverage digital platforms for civic engagement and informed political participation among the youth.

Full Text

Comments

You need to be logged in to post a comment.