Erdina Trianindi Nindi, Eko Adi Susilo

Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen

Introduction

Pengaruh kualitas produk dan harga terhadap kepuasan konsumen. Teliti pengaruh kualitas produk & harga terhadap kepuasan konsumen. Studi ini mengungkap kedua faktor tersebut memengaruhi kepuasan pelanggan secara simultan, didukung oleh data 45 responden.

Abstract

Tingkat kepuasan konsumen yang tinggi  dipengaruhi oleh kualitas produk dan harga. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan konsumen. Teknik pengumpulan data menggunakan teknik kuesioner.   Teknik sampling yang digunakan yaitu sampel jenuh/total sampling. Jumlah responden yang diperoleh sebnayak 45 responden. Analisis data dilakukan dengan analisis linier berganda. Hasil penelitian ini menunjukkan bahwa variabel kualitas produk (X1) dan harga (X2) berpengaruh secara simultan (bersama-sama) terhadap kepuasan konsumen (Y). Hal tessebut dibuktikan dengan nilai signifikansi sebesar 0.001, yang artinya  < α 0.05.

Review

This study provides a quantitative investigation into the long-established relationship between product quality, price, and consumer satisfaction, a fundamental area within marketing research. Utilizing a questionnaire-based approach, data was collected from a saturated sample of 45 respondents and analyzed using multiple linear regression. The findings affirm that both product quality and price simultaneously exert a statistically significant influence on consumer satisfaction, as evidenced by a p-value of 0.001. This outcome supports the widely accepted notion that these two factors are critical determinants of how consumers perceive their overall satisfaction. While the research contributes to the empirical evidence supporting these relationships, certain methodological aspects merit further elaboration and consideration. The sample size of 45, though representing a total population in its specific context, is relatively small and consequently limits the generalizability of the findings to broader consumer segments or diverse market environments. Furthermore, the abstract would benefit from providing more context regarding the specific product or industry under investigation, as the influence of quality and price can vary significantly across different sectors. Details regarding the reliability and validity of the questionnaire used would also strengthen the methodological transparency and rigor of the study. For future research, expanding the sample size and replicating the study across various industries or geographical locations would significantly enhance the external validity and practical applicability of the results. Investigating the specific dimensions of product quality and price that are most salient to consumer satisfaction in different contexts could offer more granular insights for practitioners. Additionally, exploring potential mediating or moderating variables could uncover more nuanced relationships. Despite these points, the study serves as a foundational quantitative affirmation of the critical roles of product quality and price in shaping consumer satisfaction, underscoring their importance for businesses focused on consumer-centric strategies.

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