Shafiera Aulia Puteri, Achmad Wildan Kurnaiwan

PENDAMPINGAN UMKM MORING KAMPUNG SUKADANA DALAM MENINGKATKAN KETERJANGKAUAN PENJUALAN MELALUI MEDIA SOSIAL

Introduction

pendampingan umkm moring kampung sukadana dalam meningkatkan keterjangkauan penjualan melalui media sosial. Tingkatkan penjualan UMKM Moring Diva Sukadana! Program pendampingan digital ini bantu optimalisasi media sosial, konten Instagram, dan Google Maps untuk jangkauan lebih luas.

Abstract

Dalam era digital saat ini, kemampuan pelaku usaha memanfaatkan media sosial sebagai sarana promosi menjadi kunci dalam mengembangkan usaha, termasuk sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Namun, masih banyak UMKM yang belum mampu mengoptimalkan platform digital karena keterbatasan sumber daya dan pengetahuan, terutama dalam aspek pemasaran visual. Mitra pengabdian ini adalah moring Diva, UMKM di bidang makanan ringan yang berlokasi di Kampung Sukadana Baru, Garut. Mitra memiliki potensi produk yang baik, namun menghadapi kendala pemasaran digital seperti pengelolaan akun Instagram yang belum optimal, kurangnya foto produk menarik, dan belum adanya penunjuk lokasi usaha yang memadai. Program ini bertujuan membantu mitra mengatasi kendala tersebut guna meningkatkan jangkauan dan efektivitas penjualan. Kegiatan dilakukan melalui metode: (1) pelatihan media sosial dalam strategi pemasaran digital, (2) pendampingan pembuatan konten Instagram, (3) pendaftaran lokasi usaha di Google Maps, dan (4) pendampingan pengelolaan akun Instagram secara strategis. Hasilnya, terjadi peningkatan signifikan: 2.602 tayangan, 772 akun terjangkau, dan 122 interaksi dalam dua minggu. Mitra kini mampu mengelola akun secara mandiri. Tampilan akun lebih menarik dan profesional, serta kehadiran di Google Maps meningkatkan daya jangkau usaha secara online.

Review

The study titled "PENDAMPINGAN UMKM MORING KAMPUNG SUKADANA DALAM MENINGKATKAN KETERJANGKAUAN PENJUALAN MELALUI MEDIA SOSIAL" addresses a highly relevant and critical issue in the current economic landscape: empowering Micro, Small, and Medium Enterprises (UMKM) to leverage digital platforms for market expansion. The abstract clearly articulates the pervasive challenge faced by many UMKMs, particularly their limitations in optimizing social media for visual marketing due to resource and knowledge gaps. By focusing on a specific partner, Moring Diva in Kampung Sukadana Baru, Garut, the intervention demonstrates a practical approach to tackling identified problems such as suboptimal Instagram management, lack of appealing product photos, and inadequate business location visibility. This targeted approach to a genuine community need is a significant strength of the work. The methodology employed is pragmatic and well-structured, encompassing comprehensive steps from digital marketing strategy training to hands-on content creation assistance for Instagram, Google Maps registration, and strategic account management. The direct intervention aims to build the capacity of the UMKM, fostering self-sufficiency. The reported results – 2,602 impressions, 772 reached accounts, and 122 interactions within two weeks – demonstrate an immediate and tangible positive impact on the online visibility and engagement of Moring Diva. The abstract highlights that the partner is now capable of independent account management and that their online presence is more attractive and professional, confirming the effectiveness of the capacity-building efforts. While these short-term metrics are promising, further detail on the nature of the "content creation" (e.g., number of posts, type of media) would enhance the understanding of the intervention's depth. This intervention provides a valuable case study for community service programs aimed at digitalizing UMKMs. The success in enhancing online reach and professionalism for Moring Diva suggests that similar structured *pendampingan* (mentorship/assistance) models could be replicated in other contexts. However, to further strengthen the academic contribution, future reports could explore the long-term sustainability of the observed improvements beyond the two-week reporting period. It would also be beneficial to analyze the actual sales conversion rates or the economic impact on the UMKM following the intervention, moving beyond engagement metrics to direct business outcomes. Despite this, the paper offers a clear demonstration of how focused digital literacy and practical support can significantly uplift small businesses in the digital age.

Full Text

Comments

You need to be logged in to post a comment.