Adhi Widyakto, Edy suryawardana, susanto susanto, sugeng Riyanto

Pendampingan UMKM Kelurahan Sendangmulyo, Kecamatan Tembalang, Kota Semarang, Melalui Pemasaran Digital

Introduction

Pendampingan umkm kelurahan sendangmulyo, kecamatan tembalang, kota semarang, melalui pemasaran digital. Tingkatkan penjualan UMKM Sendangmulyo yang terdampak COVID-19 melalui pelatihan pemasaran digital. Bantu UMKM Semarang jangkau pasar lebih luas & dikenal konsumen.

Abstract

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Sendangmulyo yang terdampak pandemi COVID 19. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Sendangmulyo mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen

Review

This abstract presents a timely and highly relevant community service initiative focused on supporting Micro, Small, and Medium Enterprises (UMKM) in Sendangmulyo Village, Semarang, particularly in response to the economic disruptions caused by the COVID-19 pandemic. The core objective to boost UMKM sales through digital marketing intervention is clearly articulated, addressing a critical need for business resilience and adaptation in the contemporary economic landscape. The proposed methodology of direct, field-based training and tutorials on online marketing suggests a practical and hands-on approach, which is commendable for its potential to deliver immediate, applicable skills to the beneficiaries. The strength of this abstract lies in its clear problem identification and the direct, practical solution it proposes. The mention of "pelatihan secara langsung dengan tutorial dilapangan" effectively conveys a hands-on learning environment, crucial for effective skill transfer to local entrepreneurs. However, the abstract could benefit from greater specificity regarding the intervention's details. It does not elaborate on the specific digital marketing strategies or platforms taught (e.g., social media marketing, e-commerce marketplace integration, basic SEO, content creation). Information on the number and types of UMKM involved, as well as the duration of this "pendampingan" (mentorship), would significantly enhance the reader's understanding of the project's scale and potential for sustained impact. In summary, this abstract outlines a valuable and well-conceived community service project with a pertinent objective. While it effectively communicates the initiative's goals and the desired outcomes of increased market reach and product recognition, it currently lacks any indication of *achieved results* or the specific metrics used to evaluate the impact on sales—the primary stated goal. For a journal publication, incorporating preliminary findings, even qualitative feedback, or detailing the planned evaluation methodology, would significantly strengthen the abstract's overall impact and academic rigor, providing concrete evidence of the intervention's effectiveness.

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