Dewi Purnamasari, Sri Widayati, Jumrianto Jumrianto, Akhmad Nayazik

Pelatihan Strategi Live Streaming Pada Aplikasi TikTok

Introduction

Pelatihan strategi live streaming pada aplikasi tiktok. Pelatihan strategi live streaming TikTok untuk Karang Taruna Desa Sawangan. Tingkatkan promosi UMKM (madu & terasi) dengan video berkualitas, perluas jangkauan pasar, dan tingkatkan penghasilan.

Abstract

Era globalisasi perkembangan teknologi digital semakin meningkat. Media promosi bisa menggunakan aplikasi TikTok dimana aplikasi ini sudah digunakan semua kalangan masyarakat. Tim Pengabdian Kepada Masyarakat Universitas IVET berinisiatif memberikan pelatihan strategi live streaming untuk diunggah di TiTok. Permasalahan yang dihadapi karang taruna Desa Sawangan adalah minimnya pengetahuan atau keahlian dikarenakan masih belum adanya terdapat pelatihan ataupun pendampingan dalam proses pembuatan live streaming masih terbatas. Berdasarkan hasil evaluasi, live streaming sangat bermanfaat bagi karang taruna Desa Sawangan terutama meningkatkan kreatifitas bertujuan untuk peningkatan kemajuan dan menghasilkan video live streaming berkualitas tinggi. Selain itu hasil dari pelatihan ini karang taruna mendapatkan edukasi dan mempraktekkan live streaming, dan mengunggah di aplikasi Tik Tok sebagai media promosi UMKM berupa produk madu dan terasi. Sehingga produk UMKM lebih luas jangkauan pemasarannya sehingga meningktakan penghasilan Masyarakat Desa Sawangan

Review

This abstract presents a highly relevant and timely community engagement initiative focused on equipping the youth of Desa Sawangan with practical skills in TikTok live streaming strategies for UMKM promotion. In an era dominated by digital technology, the project directly addresses a critical need within the community: the lack of knowledge and expertise in leveraging social media for marketing. The selection of TikTok as the platform is particularly astute, given its widespread adoption across various demographics, making this a promising endeavor to enhance local economic development. The initiative's strength lies in its practical application and direct impact. By focusing on hands-on training for creating and uploading high-quality live stream content, the program directly contributes to the participants' ability to effectively market local UMKM products, specifically honey and shrimp paste. This direct link to tangible economic benefits, such as expanding market reach and potentially increasing community income, underscores the project's significant value. The emphasis on "strategy" beyond mere technical instruction suggests a comprehensive approach to digital marketing, fostering creativity and self-sufficiency among the karang taruna. While the abstract clearly outlines the project's goals and positive outcomes, it could benefit from more specific methodological detail to enhance its academic robustness. Future reporting would be strengthened by including information on the training's duration, the specific modules covered, the number of participants, and the explicit evaluation methods employed to measure "high-quality" video live streams or the projected increase in UMKM income. Providing concrete data and a clearer description of the implementation process would allow for a more thorough understanding of the intervention's effectiveness and its potential for replicability or long-term sustainability.

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