Dionisius Heckie Puspoko Jati, Febri Listiarum, Alphonsus Ulung Tegar Oktovian

Optimizing Social Media for Character Education Based on Local Wisdom in the Digital Era

Introduction

Optimizing social media for character education based on local wisdom in the digital era. Discover how to optimize social media (Instagram, TikTok) for character education based on local wisdom. This study explores engaging content strategies to preserve culture among youth in the digital era.

Abstract

Background - This research shows that social media has a lot of potential to help young people learn about local wisdom. Because they are easily accessible, interactive and relevant to lifestyles, social media platforms such as Instagram, TikTok and YouTube are favorites of teenagers. Purpose - This research employs a qualitative methodology that uses a descriptive-exploratory approach. The descriptive-exploratory approach involves researchers collecting descriptive data, such as characteristics, behaviors, or experiences of participants, and then exploring existing relationships or patterns. Basic information about the participants or research sample typically includes selecting individuals who have experiences or characteristics related to the research topic, which can be chosen purposively or based on specific criteria, allowing for a deeper understanding of the phenomenon being studied. The analysis might explore the effectiveness of these platforms in fostering positive character traits, such as respect, honesty, and community engagement, and how they align with traditional values in the context of the digital era. Findings - The results show that innovative and engaging content is preferred over conventional methods. Strong visual content, in-depth stories, and those that bring additional value, such as entertainment or new knowledge, attract the attention of the younger generation. Social media can serve as a learning and inspiration tool for local cultural preservation through approaches such as collaboration with content creators, adaptation of trends, and real-time interaction. This study suggests a comprehensive strategy to support the use of social media to sustain local wisdom in the digital era. Conclusions - This study concludes that social media has a strategic role in promoting and preserving local wisdom among youth, provided the content is creative, value-driven, and aligned with current digital trends. The integration of local values into popular formats can build cultural awareness and character education in a more relatable and sustainable way for the younger generation. Novelty/Originality/Value - The novelty of this study lies in its focus on the intersection between digital culture and traditional values, specifically examining how youth-centered content strategies on platforms like TikTok and Instagram can effectively transmit and preserve local wisdom. Unlike prior studies that treat social media merely as a communication tool, this research positions it as an active space for cultural education and character development among digital-native generations.

Review

This paper tackles a highly relevant and timely challenge: leveraging the pervasive influence of social media to foster character education rooted in local wisdom among young people. The study effectively highlights the potential of platforms like Instagram, TikTok, and YouTube as accessible and engaging tools for cultural transmission, moving beyond their conventional role as mere communication channels. The findings offer practical insights, emphasizing the preference for innovative, visually strong, and value-driven content that incorporates entertainment or new knowledge. Strategies such as collaboration with content creators, adaptation of digital trends, and real-time interaction are particularly valuable for engaging digital natives in the preservation and understanding of traditional values. While the qualitative, descriptive-exploratory approach is outlined, the abstract could benefit from greater specificity regarding the methodology. Details on the specific data collection methods (e.g., interviews, focus groups, content analysis), the characteristics and size of the participant sample, and the precise analytical framework employed would enhance the clarity and allow for a better assessment of the study's rigor. The "Purpose" section primarily describes the methodological approach rather than articulating specific research questions or objectives, which, if made more explicit, would further sharpen the paper's focus and delineate the scope of its investigation. Despite these minor areas for potential expansion in the full paper, this study makes a valuable contribution by offering a strategic framework for integrating local wisdom with digital culture. It successfully argues for social media's role as an active space for cultural education and character development, providing actionable recommendations for creating relatable and sustainable content that resonates with the younger generation. The novelty lies in its focused approach to optimizing youth-centered content strategies for cultural preservation, paving the way for more effective intergenerational learning and the cultivation of culturally aware digital citizens.

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