Mochamad Taufiq Hidayat

Memimpin Dengan Narasi Populis Analisis Peran dan Tindak Komunikasi Publik Presiden Indonesia

Introduction

Memimpin dengan narasi populis analisis peran dan tindak komunikasi publik presiden indonesia. Analisis komunikasi narasi populis Presiden Indonesia (Jokowi & Prabowo) 2014-2024. Telusuri strategi, pengaruh pada legitimasi, polarisasi, dan demokrasi digital.

Abstract

Fenomena populisme semakin menonjol sebagai gaya kepemimpinan politik, termasuk di Indonesia. Penelitian ini bertujuan menganalisis bagaimana populisme memengaruhi strategi komunikasi publik dan peran kepemimpinan dalam membangun legitimasi serta mengelola ruang publik. Kajian ini menggunakan pendekatan literatur dengan analisis interpretatif berbasis hermeneutik dan kerangka meta-governance serta inovasi kolaboratif. Data dikumpulkan dari 34 artikel jurnal terindeks dan dianalisis menggunakan teknik pengkodean serta kategorisasi tematik. Fokus utama diarahkan pada dua figur populis, Joko Widodo dan Prabowo Subianto, dengan periode analisis 2014–2024. Hasil menunjukkan bahwa Jokowi menekankan komunikasi emosional berbasis kedekatan melalui bblusukan dan media sosial untuk memperkuat citra wong cilik, sedangkan Prabowo lebih menonjolkan narasi konfrontatif "rakyat versus elite" dengan basis nasionalisme dan agama konservatif. Strategi ini sama-sama efektif membangun dukungan elektoral, tetapi berisiko mempersempit ruang deliberatif memperkuat polarisasi, dan melemahkan tata kelola kolaboratif. Temuan ini menegaskan bahwa komunikasi populis dalam kepemimpinan Indonesia bersifat ambivalen: memperkuat legitimasi sekaligus berpotensi mengikis prinsip demokrasi partisipatif di era digital. Populism has increasingly emerged as a dominant leadership style in contemporary politics, including in Indonesia. This study aims to analyze how populist ideologies shape public communication strategies and leadership roles in building legitimacy and managing the public sphere. The research employs a literature-based interpretive approach using hermeneutics and applies the meta-governance and collaborative innovation framework. The analysis focuses on two key populist figures, Joko Widodo and Prabowo Subianto, within the 2014–2024 period. Findings indicate that Jokowi emphasizes emotional communication and proximity through blusukan and social media to reinforce his image as wong cilik, while Prabowo advances a confrontational “people versus elite” narrative grounded in nationalism and conservative Islam. Both strategies effectively consolidate electoral support but simultaneously risk narrowing deliberative spaces, reinforcing polarization, and weakening collaborative governance. The study concludes that populist communication in Indonesian leadership is ambivalent: strengthening legitimacy on one hand while potentially eroding participatory democratic principles in the digital era.

Review

This study, "Memimpin Dengan Narasi Populis: Analisis Peran dan Tindak Komunikasi Publik Presiden Indonesia," offers a timely and pertinent examination of populist leadership in the Indonesian political landscape. The abstract clearly outlines the research's objective: to analyze how populist ideologies influence public communication strategies, leadership roles in building legitimacy, and the management of the public sphere. By focusing on the presidencies of Joko Widodo and the political trajectory of Prabowo Subianto from 2014 to 2024, the paper promises crucial insights into the evolving nature of Indonesian democracy and the global rise of populist governance. Methodologically, the research adopts a literature-based interpretive approach, employing hermeneutics and framing its analysis within meta-governance and collaborative innovation frameworks. The systematic collection of data from 34 indexed journal articles, followed by rigorous coding and thematic categorization, provides a solid foundation for its findings. The study adeptly distinguishes the communication styles of the two key figures: Jokowi's emphasis on emotional connection through *blusukan* and social media to reinforce his "wong cilik" persona, versus Prabowo's confrontational "people versus elite" narrative grounded in nationalism and conservative Islam. Both strategies are identified as effective in garnering electoral support, yet critically, the study highlights their shared detrimental effects on deliberative spaces, societal polarization, and collaborative governance. The conclusion that populist communication in Indonesian leadership is inherently ambivalent—strengthening legitimacy while simultaneously threatening participatory democratic principles in the digital age—is a significant and well-substantiated finding. This research makes a valuable contribution by dissecting the complex and often paradoxical relationship between populist rhetoric, political leadership, and the health of democratic institutions within a vibrant Southeast Asian context. The insights provided are essential for academics, policymakers, and civil society actors seeking to comprehend the multifaceted implications of populist governance and its challenges to democratic participation in the contemporary era.

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