Rafidah Mohd Azli, Siti Nur Husna Abd Rahman, Nursafra Mohd Zhaffar, Muhammad Adnan Pitchan, Fauzia Ulirrahmi

Masa Depan Industri Hotel Halal di Malaysia dan Indonesia: Analisis Cabaran dan Peluang Strategik

Introduction

Masa depan industri hotel halal di malaysia dan indonesia: analisis cabaran dan peluang strategik. Masa depan hotel halal di Malaysia & Indonesia: Analisis cabaran piawaian, infrastruktur, kesedaran, serta peluang teknologi digital & permintaan Muslim. Strategi pertumbuhan holistik.

Abstract

The halal hotel industry is a vital component of the rapidly growing global Islamic tourism sector. This study explores the future of halal hotels in Malaysia and Indonesia by examining key challenges and strategic opportunities in both countries. The findings highlight major barriers such as the lack of universal halal certification standards, limitations in basic infrastructure, and uneven levels of industry awareness. Nevertheless, significant opportunities emerge through the adoption of digital technology, the rising demand from Muslim travelers, and the potential for stronger bilateral cooperation. The study proposes development strategies that include policy empowerment, capacity building of human resources, and comprehensive integration of tourism with Islamic values. The implications of this research are expected to guide policymakers, industry players, and academics in formulating holistic strategies to strengthen the position of Malaysia and Indonesia as leading halal hotel hubs in Southeast Asia. Industri hotel halal merupakan salah satu komponen penting dalam pembangunan pelancongan Islam global yang berkembang pesat. Kajian ini meneliti masa depan industri hotel halal di Malaysia dan Indonesia dengan memberi tumpuan terhadap cabaran utama serta peluang strategik yang wujud dalam kedua-dua negara. Dapatan utama kajian mengenal pasti isu ketidaksejagatan piawaian pensijilan halal, kekangan infrastruktur asas, serta tahap kesedaran industri yang tidak seimbang sebagai penghalang pertumbuhan. Namun begitu, peluang besar muncul melalui pemanfaatan teknologi digital, peningkatan permintaan pelancong Muslim, dan potensi kerjasama dua hala yang lebih erat. Kajian ini mencadangkan strategi pembangunan yang merangkumi pemerkasaan dasar, peningkatan kapasiti sumber manusia, serta integrasi antara pelancongan dan nilai-nilai Islam secara menyeluruh. Implikasi hasil kajian ini berpotensi membantu pembuat dasar, pemain industri dan penggiat akademik dalam merangka strategi holistik ke arah memperkukuh kedudukan Malaysia dan Indonesia sebagai hab hotel halal utama di Asia Tenggara.

Review

This study, "Masa Depan Industri Hotel Halal di Malaysia dan Indonesia: Analisis Cabaran dan Peluang Strategik," presents a timely and highly relevant exploration into a critical segment of the global Islamic tourism sector. By focusing on Malaysia and Indonesia, two key players in the region, the research effectively addresses the evolving landscape of halal hotels, identifying both significant obstacles and promising avenues for growth. The abstract clearly articulates the study's objective to analyze challenges and strategic opportunities, laying a solid foundation for understanding the future trajectory of this burgeoning industry. Its contribution lies in providing a foundational overview necessary for strategic planning and development in these important markets. The research effectively highlights a comprehensive set of challenges, including the crucial issue of non-universal halal certification standards, limitations in basic infrastructure, and varying levels of industry awareness – all of which are pertinent concerns for sustainable growth. Concurrently, it identifies significant opportunities driven by digital technology adoption, the burgeoning demand from Muslim travelers, and the potential for enhanced bilateral cooperation between the two nations. The proposed development strategies, encompassing policy empowerment, capacity building for human resources, and the holistic integration of Islamic values with tourism, offer practical and actionable recommendations. These findings are presented with clarity, underscoring the study's practical implications for policymakers, industry stakeholders, and academics in fostering a robust halal hotel ecosystem. While the abstract promises a thorough analysis, a full paper would benefit from elaborating on the specific methodologies employed to derive these challenges and opportunities. Further depth could be achieved by including more detailed case studies or empirical data that illustrate the practical manifestations of these issues and the success stories of proposed solutions. Future research could also delve into the comparative effectiveness of different policy interventions across various regions within Malaysia and Indonesia, offering more granular insights. Nonetheless, this study provides a valuable framework and compelling argument for a concerted effort to strengthen the halal hotel industry, positioning Malaysia and Indonesia as leading hubs in Southeast Asia, and serves as an excellent starting point for further detailed investigations.

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