Abdi Akbar, Muh. Yushar Mustafa, M. Ikhwan Maulana Haeruddin, Riad Mustafa, Zulfikry Sukarno, Widhi N. S. Darmawinata, Charisma Ekawaty

Manajemen Strategi dalam Perspektif Ilmu Manajemen: Analisis Berbasis Literatur

Introduction

Manajemen strategi dalam perspektif ilmu manajemen: analisis berbasis literatur. Pahami pentingnya manajemen strategi dalam organisasi menghadapi perubahan lingkungan kompleks. Studi literatur ini menganalisis perannya, dari pengamatan lingkungan hingga implementasi & evaluasi strategi.

Abstract

Pentingnya manajemen strategi terletak pada kemampuannya untuk membantu organisasi menghadapi perubahan lingkungan yang cepat dan kompleks. Hal ini disebabkan oleh beberapa faktor, salah satunya adalah tuntutan dari dinamika dunia usaha yang mendorong organisasi agar dapat menyesuaikan diri, berinovasi, dan juga mengantisipasi perubahan pasar, kebutuhan teknologi, dan kebutuhan pelanggan. Penelitian ini pun kemudian mencoba menggali lebih dalam terkait peranan manajemen strategi dalam perspektif ilmu manajemen dengan pendekatan kualitatif, yaitu studi literatur. Hasil dari studi literatur ini menyimpulkan bahwa manajemen strategi dalam sudut pandang manajemen melibatkan serangkaian aktivitas yang terkait dengan pengamatan lingkungan, perumusan strategi, implementasi strategi, dan evaluasi serta pengendalian. Dalam pengamatan lingkungan, manajemen strategi melakukan analisis pasar, analisis pesaing, analisis tren ekonomi, teknologi, sosial, dan politik, serta identifikasi peluang dan ancaman yang ada.

Review

This paper, "Manajemen Strategi dalam Perspektif Ilmu Manajemen: Analisis Berbasis Literatur," tackles a highly pertinent subject, underscoring the vital role strategic management plays in enabling organizations to successfully navigate today's rapidly evolving and complex business landscapes. The abstract effectively highlights the drivers behind this importance, citing market dynamics, technological shifts, and changing customer expectations as key factors. The chosen methodology, a qualitative literature review, is an appropriate approach for delving into the foundational concepts and theoretical underpinnings of strategic management from a management science perspective, aiming to consolidate understanding of its core activities and processes. While the abstract clearly outlines the traditional scope of strategic management, delineating it as a sequential process involving environmental observation, strategy formulation, implementation, and evaluation, it primarily offers a descriptive summary of established knowledge. The detailed enumeration of environmental scanning components, including market, competitor, economic, technological, social, and political analyses, alongside the identification of opportunities and threats, provides a comprehensive overview of these elements. However, for a paper explicitly titled "Analisis Berbasis Literatur," the abstract hints at a potentially deeper contribution that is not fully elaborated upon. It would be beneficial to understand if the "analysis" extends beyond merely listing these activities to critically compare various theoretical frameworks, identify gaps in existing literature, or propose a novel synthesis or conceptual framework derived from the review. To truly maximize its contribution, the full paper should strive to transcend a straightforward reiteration of well-established strategic management components. A robust "analysis" based on literature would ideally present a more critical, integrative, or comparative perspective. This could involve discussing the intricate interdependencies between these activities, the practical challenges inherent in their application, or how different schools of thought within management science interpret or prioritize these elements. Such a nuanced approach would offer significant value to both academic scholars and practitioners, providing not just a summary but a deeper, more insightful understanding of the conceptual evolution and contemporary challenges within strategic management. The work holds considerable promise as a foundational review, but its ultimate impact will be determined by the depth and criticality of its literature-based analysis.

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