Nadya Nafisha, Rut Afentina Sinambela, Salsabila Fayza, Tina Muhardika Handayani

Management strategy at Bromo II minimarket

Introduction

Management strategy at bromo ii minimarket. Penelitian kualitatif ini mengulas strategi manajemen Alfamidi Bromo II, termasuk pengelolaan SDM, kepemimpinan manajer yang demokratis, dan struktur tugas minimarket.

Abstract

Penelitian ini dilaksanakan untuk mengetahui bagaimana manajemen strategi pada minimarket frenchise, populasi penelitian ini adalah mini market Alfamidi Bromo II. Responden merupakan karyawan mini market. Metode penelitian ini adalah kualitatif deskriptif dengan menganalisis bagaimana penerapan manajemen usaha. Hasil dari penelitian ini adalah:1. Usaha minimarket Alfamidi menerapkan manajemen sebagai pengelolaan sumber daya manusia atau pekerja. 2.Manajer pada minimarket Alfamidi bersifat demokratis dengan menerima sudut pandang dari karyawan. 3. Struktur tugas dan bagian-bagian pada Minimarket Alfamidi memiliki kelengkapan yang baik. This research was conducted to find out how the management strategy is at the minimarket franchise, the population of this study is the Alfamidi Bromo II minimarket. Respondents are mini market employees. This research method is descriptive qualitative by analyzing how the implementation of business management. The results of this study are: 1. Alfamidi's minimarket business applies management as the management of human resources or workers. 2. Managers at Alfamidi minimarkets are democratic by accepting the point of view of employees. 3. The structure of tasks and sections at Alfamidi Minimarket is well equipped.  

Review

This paper investigates the management strategy employed at a specific franchise minimarket, Alfamidi Bromo II, utilizing a qualitative descriptive approach. The study aims to understand how management is implemented within this context, focusing on employee perspectives. Its relevance lies in offering practical insights into the internal operations of a retail franchise, touching upon critical aspects such as human resource management, leadership styles (specifically, democratic management), and organizational structure within a single-unit setting. The chosen methodology is appropriate for gaining a detailed, albeit localized, understanding of these phenomena from an internal viewpoint. While the study provides a preliminary snapshot, several areas require clarification and deeper exploration to enhance its academic rigor. The abstract's scope is highly localized to a single minimarket, raising questions about the generalizability of its findings without a clear justification for this particular case study selection. Furthermore, the term "management strategy" in the title appears somewhat broad given the specific findings, which primarily describe operational management aspects like HR practices, managerial demeanor, and task structure rather than a holistic strategic framework or competitive positioning. Methodologically, the abstract lacks sufficient detail regarding the specific qualitative techniques employed (e.g., interview protocols, observation periods) and the analytical methods used to derive the stated results. More importantly, there is no mention of a theoretical lens or how these findings contribute to existing management literature beyond a purely descriptive account, limiting its academic impact. To enhance the scholarly contribution of this work, the authors should significantly revise the manuscript. Key revisions would include clearly defining the conceptualization of "management strategy" within the study's context, providing a robust justification for the single-case study approach, and elaborating on the specific qualitative data collection and analysis techniques used. Additionally, integrating the findings with relevant management theories would elevate the paper's analytical depth and demonstrate its broader academic contribution. As it stands, the abstract presents interesting practical observations, but substantial revisions are necessary to meet the standards for a peer-reviewed academic publication, particularly in terms of theoretical framing, methodological rigor, and broader implications.

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