Harry Chandra Hibatullah, Hanifa Maulidia, Salsabila Andi Jani

Komunikasi Efektif dalam Praktik Administrasi Publik

Introduction

Komunikasi efektif dalam praktik administrasi publik. Komunikasi efektif kunci administrasi publik modern. Pelajari perannya di era digital, tantangan birokrasi, dan strategi untuk tingkatkan koordinasi, partisipasi, serta kepercayaan publik.

Abstract

Effective communication is a key element in modern public administration, as it serves not only as a means of conveying information but also as a strategic instrument for strengthening inter-agency coordination, increasing public participation, and building public trust in the government. This study uses a qualitative approach with a literature review method, reviewing scientific journals, academic books, and official policy documents to analyze the role of communication in the bureaucracy, identify barriers that hinder its effectiveness, and propose relevant strengthening strategies in the digital era. The results of the study indicate that clear, consistent, and open communication acts as a catalyst in every stage of public policy from formulation, implementation, to evaluation, while simultaneously increasing the government's legitimacy in the eyes of the public. However, several obstacles remain, including the hierarchical organizational structure of the bureaucracy, a closed communication culture, limited communication competency among civil servants, and political intervention that often distorts policy messages. Furthermore, the development of digital technology provides significant opportunities through e-government, social media, and public service applications to expand the reach of communication, but at the same time presents challenges in the form of low digital literacy among civil servants and the public and the risk of spreading false information. To address these issues, recommended communication strengthening strategies include increasing the capacity of civil servants through communication skills training, developing information technology-based communication systems, establishing a more open and participatory organizational culture, and actively involving the public in every stage of public policy. Thus, this study confirms that effective communication is the main foundation of bureaucratic reform, because without inclusive, adaptive, and technology-based communication, public administration will not be able to meet the increasingly dynamic, complex, and critical demands of the public on the quality of government services.

Review

The paper, "Komunikasi Efektif dalam Praktik Administrasi Publik," presents a timely and relevant exploration of effective communication's pivotal role in modern public administration. The abstract immediately establishes communication as more than mere information dissemination, framing it as a strategic imperative for fostering inter-agency coordination, increasing public participation, and cultivating trust in government. Utilizing a qualitative approach through an extensive literature review of scientific journals, academic books, and official policy documents, the study aims to comprehensively analyze communication's function within bureaucracy, diagnose barriers to its effectiveness, and propose pertinent strategies for the digital era. This broad methodological scope suggests a robust foundational analysis of the subject matter. The study effectively elucidates the multifaceted impact of communication, indicating that clear, consistent, and open communication acts as a crucial catalyst across all stages of public policy, thereby bolstering governmental legitimacy. However, it also provides a critical assessment of significant impediments, including the inherent hierarchical structures of bureaucracy, a prevalent closed communication culture, limited communication competency among civil servants, and the distorting influence of political intervention. Furthermore, the abstract astutely addresses the dual nature of digital technology, highlighting its potential for expanding communication reach via e-government and social media, while simultaneously cautioning against challenges such as low digital literacy and the pervasive risk of misinformation. This balanced perspective offers valuable insights into the contemporary communication landscape of public administration. To mitigate these identified obstacles, the paper proposes a set of actionable and well-considered strategies. These recommendations include enhancing civil servant capacity through targeted communication skills training, developing advanced information technology-based communication systems, fostering a more open and participatory organizational culture, and actively integrating the public throughout the policy lifecycle. The study’s concluding argument, emphasizing effective communication as the fundamental bedrock of bureaucratic reform, resonates strongly with the increasing demands for transparent, adaptive, and inclusive governance. This work serves as a valuable contribution, providing both a comprehensive diagnostic and a practical roadmap for improving public administration communication in an increasingly complex and digitally-driven world.

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