Farid Hidayat

Influence of Halal, Tayyib, Hygienic Food on Food Purchases in Bansari, Temanggung

Introduction

Influence of halal, tayyib, hygienic food on food purchases in bansari, temanggung. Examine the influence of halal awareness, tayyib, and hygiene on food purchase intentions and decisions in Bansari, Temanggung. Halal knowledge had no effect, but other factors significantly drive consumer choice.

Abstract

The purpose of this study is to determine the influence of halal knowledge, halal awareness, tayyib, and hygiene on purchase intention, as well as purchase intention on purchase decision in Bansari District, Temanggung, Central Java. This study is quantitative research with a sampling method using simple random sampling, which was obtained by 125 respondents. The results of the study show that halal knowledge does not affect purchase intention. Meanwhile, halal awareness, tayyib, and hygiene have a significant positive effect on purchase intention, purchase intention has a significant positive effect on purchase decision. The path coefficient value of the halal knowledge variable to purchase intention was 0.491, the halal awareness variable to purchase intention was 0.000, the tayyib variable to purchase intention was 0.036, the hygienic variable to purchase intention was 0.000, and the variable was Purchase intention to a purchase decision of 0.000

Review

This study delves into a highly pertinent area of consumer behavior, examining the intricate influences of Halal knowledge, Halal awareness, Tayyib principles, and hygiene on food purchase intentions and decisions within the specific context of Bansari District, Temanggung. The research contributes valuable localized insights into the multifaceted drivers shaping food consumption patterns in a Muslim-majority region, extending the understanding beyond mere Halal certification to encompass ethical and safety considerations. The objective is clearly articulated, aiming to unravel the direct and indirect effects of these factors, making it relevant for marketers, policymakers, and food industry stakeholders interested in ethically and religiously informed consumer choices. Methodologically, the quantitative approach utilizing a simple random sampling technique with 125 respondents provides a solid foundation for statistical analysis and generalization within the study area. The findings present a nuanced picture: while Halal awareness, Tayyib, and hygiene significantly and positively influence purchase intention, surprisingly, Halal knowledge does not. This distinction between knowledge and awareness is a key finding that warrants deeper exploration and theoretical grounding in the full paper. Furthermore, the study confirms that purchase intention is a significant predictor of the ultimate purchase decision. A notable point of concern in the abstract's reporting is the presentation of "path coefficient values" as often 0.000, which typically represents a p-value indicating strong statistical significance rather than an actual effect size (beta coefficient). This ambiguity needs clarification in the complete manuscript to ensure accurate interpretation of the strength and direction of relationships. Overall, the study's strength lies in its comprehensive model, integrating multiple dimensions of ethical and safety considerations that drive food purchases in a specific cultural setting. The distinct finding regarding Halal knowledge versus awareness offers a fertile ground for further research and discussion. To enhance the paper's impact, the full manuscript should elaborate on the theoretical implications of these findings, particularly explaining the observed disconnect between Halal knowledge and purchase intention. Future research could explore the mediating roles of trust, religious commitment, or cultural norms, and replicate the study in different regional or demographic contexts to test the generalizability of these intriguing results. A clear and consistent reporting of statistical outputs (e.g., path coefficients and their corresponding p-values) is crucial for the scholarly rigor of the work.

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