Restu Ayu Mumpuni, Hany Nurpratiwi, Siti Ekowati Rusdini, Syahrul Syah Sinaga

Fashion, Sustainability, and Tourism: How Soerakarta Walking Tour Engages Muslim Community in Green Tourism

Introduction

Fashion, sustainability, and tourism: how soerakarta walking tour engages muslim community in green tourism. Soerakarta Walking Tour: green tourism for Muslim community. Blends fashion, sustainability, and culture, fostering high satisfaction and inspiring sustainable practices. Learn more!

Abstract

The Soerakarta Walking Tour (SWT) is an innovative urban tourism initiative that integrates cultural preservation, environmental sustainability, and inclusivity. This study examines how SWT's promotes green tourism through a mixed-methods approach, combining quantitative surveys and qualitative interviews with participants. The quantitative findings reveal high levels of participant satisfaction, including understanding green tourism principles and satisfaction with cultural storytelling. Qualitative data complement these results, highlighting participants’ appreciation for Muslim-friendly facilities, opportunities for cultural learning, and the promotion of local economic and environmental sustainability. The study applies the frameworks of Integrated Marketing Communication (IMC) and Social Marketing to analyze how SWT delivers consistent and engaging messages while fostering behavioral change. The findings show that SWT successfully inspires participants to adopt sustainable practices, though some variability in the visibility of green tourism principles suggests room for improvement.

Review

This study offers a highly relevant and timely exploration into the intersection of fashion, sustainability, tourism, and community engagement, specifically focusing on the Soerakarta Walking Tour (SWT) and its appeal to the Muslim community in promoting green tourism. The abstract presents a compelling case for SWT as an an innovative urban tourism initiative that successfully integrates cultural preservation and environmental sustainability. The use of a mixed-methods approach, combining quantitative surveys and qualitative interviews, is commendable, providing a robust foundation for the findings. Initial results indicating high participant satisfaction, enhanced understanding of green tourism, and appreciation for cultural storytelling and Muslim-friendly facilities strongly suggest the initiative's effectiveness. A significant strength of this research lies in its application of the Integrated Marketing Communication (IMC) and Social Marketing frameworks. These theoretical lenses provide a sophisticated analytical framework for understanding how SWT effectively delivers consistent, engaging messages and, crucially, fosters behavioral change among participants. The findings underscore the success in inspiring sustainable practices, highlighting how such initiatives can simultaneously promote local economic and environmental sustainability while offering valuable cultural learning opportunities. This theoretical grounding elevates the study beyond a mere description of an initiative, offering insights into the mechanisms of effective green tourism promotion within a specific cultural and religious context. While the abstract clearly demonstrates the SWT's overall success in engaging participants and promoting sustainability, the acknowledged "variability in the visibility of green tourism principles" offers an important area for further investigation. Future research could delve deeper into the specific factors contributing to this variability, perhaps exploring participant demographics, prior knowledge, or the design of specific tour elements to refine messaging. Additionally, further elaboration on the "fashion" aspect mentioned in the title, which is less prominent in the abstract's description of findings, could enrich the study's contribution. Nonetheless, this research provides a valuable contribution to the literature on sustainable and inclusive tourism, offering actionable insights for destinations and tour operators seeking to develop impactful green tourism products.

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