Churil Akyun Giant Charira, Binti Azizatun Nafiah

Evaluasi Penyelenggaraan Pelatihan Produktivitas di UPT BLP2TK Jawa Timur dalam Menghadapi Era Digital Marketing

Introduction

Evaluasi penyelenggaraan pelatihan produktivitas di upt blp2tk jawa timur dalam menghadapi era digital marketing . Evaluasi pelatihan produktivitas UPT BLP2TK Jatim untuk UMKM di era digital marketing. Merekomendasikan penguatan pelatihan digital marketing & manajemen keuangan demi daya saing berkelanjutan.

Abstract

This study evaluates the implementation of productivity training by the East Java Productivity and Manpower Development Training Center (UPT BLP2TK) in facing the digital marketing era, with a focus on increasing the competitiveness of MSMEs. The approach used is a descriptive qualitative method. The data collection techniques used in this research are (1) questionnaire, (2) in-depth interviews, (3) observation, and (4) literature study/desk research, and the population in this research are registered MSME actors in the city of Surabaya. The results of the study indicate that the most frequently implemented quality and productivity improvement programs include improving work processes and HR education and training, because the costs are relatively affordable. The program implementation model is more often carried out independently or through government agency guidance compared to private institutions or central companies. These programs have a significant impact, such as increasing work enthusiasm, product quality, and sales turnover. However, the impact on cost savings and on-time delivery is still less felt. The main obstacles in implementing this program include budget constraints and the lack of consistency in implementing productivity improvement activities. This study recommends strengthening the provision of digital marketing training to increase the competitiveness of MSMEs in the digital era, including an emphasis on simple financial management to maximize cost efficiency and productivity in a sustainable manner.

Review

This study undertakes a timely and relevant evaluation of productivity training programs offered by UPT BLP2TK East Java, specifically focusing on their effectiveness for MSMEs in Surabaya within the context of the digital marketing era. Employing a descriptive qualitative methodology, the research triangulates data through questionnaires, in-depth interviews, observation, and literature review, drawing insights from registered MSME actors. The findings effectively delineate the prevalent types of productivity improvement programs, their implementation models, and their significant positive impacts on work enthusiasm, product quality, and sales turnover. This comprehensive approach provides a valuable snapshot of current training provision and its immediate benefits. While the multi-method qualitative approach is a strength, the abstract would benefit from further clarification on the specific nature and qualitative analysis of the "questionnaire" data, especially when discussing a "population" without mentioning a sample size for the qualitative elements. It is commendable that the study identifies areas where impact is less felt, such as cost savings and on-time delivery, which points to critical gaps. The reported obstacles, budget constraints and lack of consistency, are practical challenges; however, the abstract could hint at a deeper exploration of their root causes or more detailed strategies beyond general financial management training. Moreover, while the title emphasizes the "digital marketing era," the abstract primarily discusses general productivity impacts before arriving at a specific recommendation for digital marketing training, suggesting this particular aspect might be an area where current programs are less developed or adequately addressed. Overall, this research offers significant contributions by providing empirical evidence of the current state and effectiveness of productivity training for MSMEs in East Java. It clearly articulates both the successes and the critical areas needing improvement, particularly concerning cost efficiency and the strategic integration of digital marketing skills. The study's actionable recommendations—to strengthen digital marketing training and emphasize simple financial management—are highly pertinent for enhancing MSME competitiveness in the digital economy. This work serves as a robust foundation for policy-makers and training providers like UPT BLP2TK to refine their programs and ensure sustainable productivity growth in the evolving market.

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