Luqman Al Hakim

ETHICS OF ENGLISH ON BUSINESS PRESENTATION

Introduction

Ethics of english on business presentation. Explore the crucial role of ethics in English business presentations. Learn how cultural considerations and objective communication build trust and persuade audiences effectively.

Abstract

Business presentation is needed by persons to inform or persuade audience about certain topics. Through the presentation, information are clearly received by audience. So it needs many aspects to do, such as chronological order of presentation; clear language; good attitude and behavior; and polite ethics. Ethics is the standards one uses to determine right from wrong in terms of thought and behavior. It is one of major components of successful presentation. To do that, ones could adopt ethics from their own culture or culture where they are right now, i.e. in abroad. This paper here intends to show ethic of English business presentation and ethic of presentation to public in order to persuade audience to use the product/ program. It means that it is not to use on presentation of national or international seminar because the rule is not so detailed and complicated The business presentation based on the result of research and good communication is necessary to present objective information, therefore public will get clear and objective understanding. In fact, showing strengths on the own products and showing the weaknesses of others are prohibited to save the existence of brands.Keywords: ethics, business presentation

Review

The article titled "ETHICS OF ENGLISH ON BUSINESS PRESENTATION" addresses a highly pertinent and critical aspect of modern professional communication. The abstract effectively highlights the foundational role of ethics in ensuring clarity and persuasiveness in business presentations. By defining ethics as the standards determining right from wrong in thought and behavior, the authors set a clear premise for the discussion, emphasizing its significance as a major component of successful presentation delivery. The paper correctly identifies the multifaceted nature of effective presentations, extending beyond mere information transfer to encompass clear language, appropriate attitude, and polite ethical conduct. The stated intention of the paper is to delve into the ethics of English business presentations aimed at persuading an audience to adopt a product or program. This specific focus on persuasive communication within a business context is valuable. However, the abstract introduces a curious limitation by stating that the paper is "not to use on presentation of national or international seminar because the rule is not so detailed and complicated." This assertion raises questions about the perceived complexity of ethical rules in different presentation settings and potentially undervalues the need for ethical rigor in academic or formal professional forums. Furthermore, while the abstract states that business presentations should be based on research and good communication for objectivity, it offers no indication of the paper's own methodology or the research basis for its ethical prescriptions. A key ethical prohibition outlined in the abstract is the idea that "showing strengths on the own products and showing the weaknesses of others are prohibited to save the existence of brands." This claim, while aiming to promote fair competition, appears overly broad and potentially simplistic. Ethical business communication often involves demonstrating competitive advantages, and the line between highlighting strengths and unfairly disparaging competitors needs more nuanced exploration than the abstract suggests. The lack of a clear methodological framework for how these ethical principles will be derived, analyzed, or illustrated remains a significant concern. To strengthen its contribution, the paper would benefit from a more detailed articulation of its theoretical grounding, research approach, and a deeper, more granular discussion of the complexities inherent in competitive business ethics, particularly when navigating diverse cultural contexts as hinted by the abstract's reference to adopting ethics from one's own or current culture.

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