Winanti Winanti, Rachma Nadhila Sudiyono, Thina Oktarina, Muhammad Dala Rizfie, Ria Hartati, Siti Maesaroh, Jainuri Jainuri, Sukriyah Sukriyah, Nelson Silitonga, Beby Tiara, Riyanto Riyanto, Erick Fernando, Yusuf Yusuf, Yunitasari Yunitasari, Sri Lestari

Edukasi Bisnis Online melalui Media Smartphone bagi Pelaku Usaha di Desa Pete Kabupaten Tangerang

Introduction

Edukasi bisnis online melalui media smartphone bagi pelaku usaha di desa pete kabupaten tangerang. Edukasi bisnis online via smartphone untuk pelaku usaha di Desa Pete, Tangerang. Tingkatkan promosi, penjualan, dan standar hidup UMKM dengan pemanfaatan media digital secara efektif.

Abstract

Online business education activities with smartphones are carried out because there are still many business actors who have not utilized their smartphones to carry out various business processes ranging from product offerings, sales to payment transactions. The purpose of the activity is to educate and provide understanding to the public about online business with smartphone media. The methods used are lectures, discussions and direct practice in front of MSME actors. The expected results of this activity are increased promotion and sales as well as an increase in the standard of living of business actors who are members of the Pete Village community business incubation program, Tigaraksa Tangerang

Review

The proposed activity, "Edukasi Bisnis Online melalui Media Smartphone bagi Pelaku Usaha di Desa Pete Kabupaten Tangerang," addresses a highly relevant and pressing need for local MSME actors in a digitalizing economy. The abstract clearly articulates the problem—underutilization of smartphones for business processes—and sets a commendable objective: to educate and empower entrepreneurs in Pete Village on leveraging their devices for online business. This initiative is particularly timely, as digital literacy and e-commerce skills are crucial for the resilience and growth of small businesses, especially in rural or semi-urban settings. A notable strength of this project lies in its practical and direct engagement approach. The methodology, incorporating lectures, discussions, and direct practice, is well-suited for an audience that may benefit most from hands-on learning and immediate application. Targeting MSME actors within a community business incubation program suggests a focused effort that can potentially yield tangible results, fostering increased promotion and sales. The expected outcomes, aiming for an improved standard of living, underscore the direct socio-economic impact this education program intends to achieve, making it a valuable community-driven effort. To further enhance the scholarly contribution and demonstrate impact, future reporting would benefit from a more detailed articulation of the evaluation framework. While "increased promotion and sales" are desired, specifying the metrics used to quantify these increases (e.g., baseline vs. post-intervention sales figures, number of new online channels adopted, participant testimonials) would significantly strengthen the findings. Additionally, a long-term follow-up component, beyond the immediate activity, could provide insights into the sustainability of the learned practices and the lasting change in the participants' business operations. Elaborating on the specific content covered within the "online business" education, such as particular platforms or marketing strategies, would also add valuable context for replication or further research.

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