La Ode Abdul Musawir, Kasman Muslimin, La Ode Ahmad Darwin, Rosikah, Iwan P

Dinamika Komunikasi Organisasi Dalam Perumusan Kebijakan Publik Di Era Digitalisasi

Introduction

Dinamika komunikasi organisasi dalam perumusan kebijakan publik di era digitalisasi. Jelajahi dinamika komunikasi organisasi dalam perumusan kebijakan publik di era digital. Pahami transformasi interaksi pemerintah-publik, dorongan dialog, partisipasi, & transparansi untuk legitimasi kebijakan.

Abstract

This study aims to determine the dynamics of organisational communication in public policy formulation in the era of digitalisation. The method used is literature analysis with a literature review. Data collection was conducted through a systematic search of scientific literature in related articles, books, documents, and journals that significantly discuss the research theme, namely the dynamics of organisational communication in public policy formulation in the era of digitalisation. The technique used in this study was the literature method. The literature review method plays an important role in formulating the theoretical basis and conceptual framework. A comprehensive analysis of literature relevant to the dynamics of organisational communication, public policy formulation, and the era of digitalisation was conducted to understand the changes that have occurred. A qualitative approach was used to analyse data obtained from various scientific papers, books, research reports, and other reliable sources. The results obtained are that the development of digital technology has brought about major changes in policy communication patterns. Whereas in the past communication emphasised one-way delivery, there has now been a transformation towards interactive dialogue between the government and the public. This shift has made policy communication not only a means of information, but also an arena for public participation that determines the legitimacy and quality of decisions. mooth communication will minimise misunderstandings and unify the vision among the parties involved. This integration has a direct implication on the organisation's ability to convey policies to the public. When internal communication runs well, external strategies will also be more accepted by the public. The process of formulating public policy further emphasises the role of communication as a central element. The initial stage of formulation determines the direction of implementation, making accurate information and public participation essential. Decisions based solely on normative considerations without regard to social realities tend to lose their appeal. Openness in communication can help bridge the gap between ideals and the real needs of society. It is at this point that communication becomes the benchmark for policy success. Digitalisation brings great opportunities as well as complex challenges. Rapid access to information makes the public more critical of government decisions, but the rapid flow of messages can lead to confusion, polarisation and even misinformation. The government needs to manage information carefully so that messages are not distorted and policy objectives remain clear. Readiness to face digital dynamics is a prerequisite for success in maintaining policy legitimacy. The layered flow of information in the digital space also gives rise to a diversity of interpretations. A policy can be understood in different ways, leading to lengthy debates. This phenomenon shows that the substance of a policy cannot be separated from the way it is communicated. The government is required to formulate messages that are clear, simple, and easy to understand in order to reduce the potential for misinterpretation. The more transparent the communication, the greater the chance that the policy will be widely accepted. Digital communication is the key to the success of public policy. Digitalisation is not merely technological progress but also a transformation in building dialogue, trust, and transparency between the government and the public. Governments that are able to manage digital communication appropriately will find it easier to gain legitimacy. Ignoring public opinion has the potential to weaken policy authority. This conclusion emphasises that open, participatory, and responsive communication is the foundation for successful policy in the digital age.

Review

The paper, "Dinamika Komunikasi Organisasi Dalam Perumusan Kebijakan Publik Di Era Digitalisasi," sets out to determine the evolving dynamics of organizational communication within the context of public policy formulation during the digital age. This study addresses a highly pertinent topic, recognizing the profound impact of digitalization on governance and public engagement. Employing a literature analysis method, the research systematically reviews scientific literature, including articles, books, and journals, to construct a theoretical basis and conceptual framework for understanding these complex interactions. The qualitative approach used for data analysis from various scientific papers and reports provides a comprehensive overview of the changes observed. The study reveals several significant transformations brought about by digital technology. Primarily, it identifies a fundamental shift from traditional one-way policy communication to an interactive, dialogue-based model, where public participation has become integral to ensuring policy legitimacy and quality. The findings emphasize that smooth internal communication within an organization is crucial for the effective external acceptance of policies by the public. Furthermore, communication is positioned as a central element throughout the policy formulation process, particularly in bridging normative considerations with societal realities. While acknowledging the opportunities presented by rapid information access, the research also critically addresses the complex challenges of digitalization, such as the potential for misinformation, polarization, and diverse interpretations of policies in a layered digital information environment. In conclusion, the paper strongly asserts that digital communication is not merely a technological advancement but a fundamental transformation in building dialogue, trust, and transparency between the government and the public. It stresses the imperative for governments to manage digital information meticulously, ensuring messages are clear, simple, and easily understandable to mitigate misinterpretations and maintain policy legitimacy. The study's overarching message is clear: open, participatory, and responsive communication forms the indispensable foundation for successful public policy in the digital age, offering valuable insights into how governments can navigate and leverage digital platforms effectively to foster better governance.

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