Adhitya M. Maheswara, Indrati Asyariri, Lia Amelia Nurkhazanah, Syifa Fatimazzahroh

Development of Tea Plantation Agro-Tourism in Tarumajaya Village, Kertasari

Introduction

Development of tea plantation agro-tourism in tarumajaya village, kertasari. Discover Tarumajaya Village's tea plantation agro-tourism potential. Explore vast tea fields, Situ Cisanti, and local MSME products, innovatively marketed with Korean language for global appeal.

Abstract

Tarumajaya Village is a tea plantation area with significant potential in the agro-tourism sector. Geographically, the village is surrounded by vast tea plantations jointly managed by PT Perkebunan Nusantara VIII, Perum Perhutani, and PT London Sumatra Indonesia. In addition to the tea plantations, the area is also home to a natural lake called Situ Cisanti, which has a circumference of approximately three kilometers and serves as one of the main water sources of the Citarum River.Considering these potentials, Tarumajaya Village could be developed into a leading agro-tourism destination similar to the Osulloc Tea Museum tea plantation tourism area on Jeju Island. Furthermore, this tourism potential is supported by local MSME communities under Bale Kertasari, which produce various traditional food and beverage products unique to the village. In this context, the utilization of the Korean language becomes an innovative strategy to support the marketing of local MSME products through labels, packaging, and culturally based promotional narratives. By developing foreign language skills relevant to potential markets, particularly South Korean tourists, Tarumajaya’s MSME products can become more attractive and value-added, while also gaining greater opportunities to penetrate international markets and strengthen the identity of the village as a globally competitive tourism destination.

Review

This abstract presents a compelling vision for the development of agro-tourism in Tarumajaya Village, leveraging its significant natural and cultural assets. The identified potentials, including extensive tea plantations, the scenic Situ Cisanti lake, and a vibrant local MSME community, provide a strong foundation for a thriving tourism destination. The comparison to the Osulloc Tea Museum on Jeju Island effectively illustrates the aspirational scale and quality of development. Furthermore, the proposed innovative strategy of integrating Korean language skills into marketing materials and promotional narratives is particularly noteworthy. This targeted approach, aimed at South Korean tourists, demonstrates a strategic understanding of potential international markets and could significantly enhance the attractiveness and value-added potential of local products. However, the abstract primarily outlines a proposal and potential, rather than detailing the methodology or findings of a concrete study. While the vision is clear, there is a lack of information regarding the specific research questions addressed, the data collected, or the analytical framework employed to arrive at these conclusions. For instance, it is unclear *how* the potential was assessed, *what steps* are proposed for the actual development of agro-tourism infrastructure and services, and *how* the effectiveness of the Korean language marketing strategy was or will be evaluated. A stronger emphasis on the research design, data collection methods (e.g., stakeholder interviews, market analysis, economic feasibility studies), and anticipated outcomes would significantly enhance the academic rigor of the paper. In conclusion, the paper addresses a highly relevant and promising topic within rural development and tourism. The identification of Tarumajaya Village's potential and the innovative marketing approach are strong points. To move beyond a conceptual proposal towards a robust academic contribution, the authors are encouraged to elaborate on the specific research methodology undertaken or planned. A clearer articulation of the study's scope, the empirical evidence gathered, and the theoretical or practical implications derived from such evidence would provide a more comprehensive and impactful contribution to the literature on agro-tourism development and targeted international marketing strategies.

Full Text

Comments

You need to be logged in to post a comment.