Siham Alaoui

Critical review: Mesguich, Véronique (2024). Marketing en bibliothèque et autres milieux documentaires. Éditions ASTED. ISBN 978-2-923563-57-2

Introduction

Critical review: mesguich, véronique (2024). Marketing en bibliothèque et autres milieux documentaires. Éditions asted. Isbn 978-2-923563-57-2. Analyse critique du livre de Véronique Mesguich (2024) sur le marketing en bibliothèque et autres milieux documentaires. Découvrez les stratégies de promotion et communication adaptées.

Abstract

Review

Véronique Mesguich’s 2024 publication, *Marketing en bibliothèque et autres milieux documentaires*, promises to be a timely and essential contribution to the professional literature for information science. Published by Éditions ASTED, a respected voice in the Francophone library community, the book immediately signals its relevance to librarians, archivists, documentalists, and other information professionals navigating the evolving landscape of user engagement and service promotion. The title itself, directly addressing "Marketing in libraries and other documentary environments," underscores the pressing need for strategic approaches to communicate value, attract users, and secure resources in an increasingly competitive and digital information ecosystem. While the absence of an abstract limits specific commentary on its content, the book's title strongly suggests a comprehensive exploration of marketing principles tailored specifically for information institutions. One would expect it to delve into theoretical frameworks of marketing adapted for the unique context of non-profit, public service-oriented organizations, alongside practical strategies for audience segmentation, service promotion, branding, digital outreach, and impact measurement. Given Mesguich’s established expertise (implied by the very act of publishing a book on a specialized topic), the work is poised to offer not only foundational knowledge but also potentially innovative approaches to engage diverse user populations and advocate for the continued relevance of documentary services. In an era where libraries and information centers are continually challenged to demonstrate their value and adapt to changing user behaviors, a dedicated volume on marketing is not merely beneficial but critical. This publication is therefore anticipated to serve as an invaluable resource for both seasoned professionals seeking to refresh their strategies and emerging practitioners needing a robust guide to effective communication and advocacy. Its expected practical focus, combined with a potential theoretical underpinning, positions *Marketing en bibliothèque et autres milieux documentaires* as a must-read for anyone committed to ensuring the vitality and visibility of information services in the 21st century, and it should be highly considered for inclusion in professional development curricula.

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