Anna Giulia Cavagna

Comunicare McLuhan. La Galassia Gutenberg tra sociologia, lingua e retorica, a cura di Francesco Berardi, Andrea Lombardinilo e Pierluigi Ortolano, Firenze, Olschki, 2023

Introduction

Comunicare mcluhan. La galassia gutenberg tra sociologia, lingua e retorica, a cura di francesco berardi, andrea lombardinilo e pierluigi ortolano, firenze, olschki, 2023. Esplora la comunicazione di McLuhan e la Galassia Gutenberg, analizzata attraverso prospettive di sociologia, lingua e retorica. Un saggio pubblicato nel 2023.

Abstract

Review

"Comunicare McLuhan. La Galassia Gutenberg tra sociologia, lingua e retorica," edited by Francesco Berardi, Andrea Lombardinilo, and Pierluigi Ortolano, presents itself as a timely and intriguing volume published by Olschki in 2023. The title immediately signals an ambitious re-engagement with Marshall McLuhan's seminal work, "The Gutenberg Galaxy," a text that remains foundational to understanding the transformations wrought by media on human consciousness and society. The specified interdisciplinary focus, encompassing sociology, language, and rhetoric, promises a multi-faceted exploration, positioning the collection to bridge critical insights across distinct but interconnected academic fields. This breadth suggests an intention to illuminate McLuhan's enduring relevance through contemporary lenses, potentially offering fresh perspectives on his profound theories of media ecology. Regrettably, the abstract for this volume was not provided for review. This omission significantly hinders a thorough assessment, as an abstract is the primary vehicle through which a reviewer can ascertain the specific aims, methodologies, key arguments, and the unique contributions of a collection. Without this crucial overview, it is impossible to evaluate whether the volume offers novel interpretations, applies McLuhan's theories to new contexts, engages with critiques, or synthesizes existing scholarship in an innovative manner. The absence of an abstract leaves critical questions unanswered regarding the scope of individual contributions, the coherence of the overall argument, and the extent to which the promised interdisciplinary dialogue is successfully realized within the collection's chapters. Despite the lack of an abstract, the volume's titular premise—a re-evaluation of "The Gutenberg Galaxy" through sociological, linguistic, and rhetorical perspectives—holds significant scholarly promise. Given McLuhan's continued influence across media studies, communication theory, and cultural history, a collection dedicated to "communicating McLuhan" in this manner could be highly valuable for researchers and students seeking to deepen their understanding of his complex legacy. While specific content remains opaque, the interdisciplinary approach could foster rich analytical discussions. Therefore, while a comprehensive evaluation is constrained, this volume warrants the attention of scholars invested in McLuhan's work, media ecology, and the profound interplay between technology, society, and human communication, contingent upon the actual delivery of its intriguing promise.

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