Liao Ziyi

COMPARISON OF TRADITIONAL MARKETING AND MODERN MARKETING: IN THE PECHOIN COMMSMETIC

Introduction

Comparison of traditional marketing and modern marketing: in the pechoin commsmetic. Compare traditional vs. modern marketing strategies for Pechoin cosmetics in China. Analyze methods to boost competitiveness and meet consumer demand in the evolving beauty market.

Abstract

In recent years, China's science and technology have developed rapidly, its economy has become more prosperous, and consumers' demand for cosmetics has become increasingly high. In order to meet the needs of consumers and the market, traditional marketing and modern marketing have been effectively integrated and promoted. This paper is mainly based on the Pechoin cosmetics industry, focusing on modern marketing and traditional marketing. Data collection methods and data analysis methods are mainly used to analyze and compare modern marketing and traditional marketing in the Pechoin cosmetics industry. At the same time, the competition in the cosmetics market is getting more and more intense. This has further encouraged the world's leading skin care companies to accelerate their international expansion. Under this condition, if the Pechoin cosmetics industry wants to stand out among the many skin care products, they must implement scientific and effective marketing strategies.

Review

This paper proposes an examination of traditional versus modern marketing strategies, specifically within the context of the Pechoin cosmetics industry in China. The abstract effectively sets the stage by highlighting the dynamic Chinese market, characterized by rapid technological advancement, economic prosperity, and increasing consumer demand for cosmetics. This evolving landscape, coupled with intense market competition and the international expansion of leading brands, underscores the timely and practical relevance of the study. The clear focus on Pechoin provides a specific and potentially insightful case study for understanding how marketing approaches must adapt to enable domestic brands to thrive amidst global competition. While the paper clearly states its objective to analyze and compare traditional and modern marketing in the Pechoin cosmetics industry, the abstract provides very limited detail regarding its methodological approach. The mention of "data collection methods and data analysis methods are mainly used" is too general to allow for a proper assessment of the research design's rigor or suitability. Crucially, it omits specifics on *what* type of data will be collected, *how* it will be gathered (e.g., quantitative surveys, qualitative interviews, market data analysis, case study documentation), or *which* analytical techniques will be applied to facilitate the comparison. This lack of methodological transparency makes it challenging to evaluate the soundness of the proposed investigation or its capacity to deliver robust, evidence-based conclusions. Despite the methodological brevity, the study addresses a critical issue for brands operating in competitive, rapidly developing markets. A thorough comparison of marketing approaches, if rigorously executed, could offer valuable strategic insights for Pechoin and potentially other Chinese domestic cosmetic brands striving to establish a distinctive presence. The paper's ultimate contribution will depend heavily on the depth of its analysis and the clarity with which it articulates how traditional and modern strategies can be "effectively integrated and promoted." To fully realize its potential, the research would need to move beyond a mere comparison to offer actionable recommendations and potentially explore the synergistic benefits or trade-offs between these different marketing paradigms.

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