Malik Rismanto

Attention Economy And Work Productivity: The Impact Of Cognitive Fragmentation On The Performance Of The Creative Sector (The Attention Economy And Work Productivity: The Impact Of Cognitive Fragmentation On Creative Sector Performance)

Introduction

Attention economy and work productivity: the impact of cognitive fragmentation on the performance of the creative sector (the attention economy and work productivity: the impact of cognitive fragmentation on creative sector performance). Discover how cognitive fragmentation from digital distractions affects creative sector work productivity. This study highlights the need for systemic attention management policies.

Abstract

The development of the digital economy has given rise to the phenomenon of the attention economy that makes human attention the main resource in the world of work, especially in the creative sector. This study aims to explore the impact of cognitive fragmentation caused by digital distractions on creative work productivity. The approach used was qualitative with a phenomenological design, involving 15 creative workers in major Indonesian cities who were interviewed in depth. The results showed that attention disorders such as notifications, multitasking, and high connectivity expectations led to a decrease in the quality of focus, ideation, and work output. Individual adaptation strategies such as time-blocking and digital detox have not been effective enough without systemic support from the organization. These findings confirm the need to redefine productivity in the context of digital work as well as the importance of attention management policies in creative work environments. This research makes a practical contribution to the development of a more humane and sustainable digital work policy.

Review

This study tackles a highly pertinent and timely issue: the impact of the attention economy and cognitive fragmentation on work productivity, specifically within the creative sector. The authors clearly articulate the problem, recognizing human attention as a critical resource in the digital economy and examining how digital distractions impede creative work. The qualitative, phenomenological design, utilizing in-depth interviews with 15 creative workers in Indonesian cities, is an appropriate methodology for exploring the lived experiences and nuanced perceptions of this phenomenon. The research aims are well-defined, and the paper promises significant practical contributions to policy development, making it a valuable addition to the literature on digital work and well-being. The findings offer compelling insights into the mechanisms through which attention disorders manifest, such as notifications, multitasking, and high connectivity expectations, leading to tangible decreases in focus quality, ideation capacity, and overall work output. A particularly salient finding is the insufficiency of individual adaptation strategies like time-blocking and digital detox without the complementary support of organizational-level systemic interventions. This highlights a crucial gap often overlooked in discussions of digital wellness. The research successfully argues for a necessary redefinition of productivity in the digital work context and underscores the critical need for attention management policies within creative work environments, aligning with its stated goal of developing more humane and sustainable digital work policies. While the abstract provides a strong overview of the study's strengths and contributions, future iterations or the full paper could potentially elaborate on the specific demographics of the 15 creative workers and any variations in their experiences, which could add further depth to the phenomenological design. Additionally, exploring the potential resistance to systemic support within organizations or detailing the types of 'attention management policies' envisioned could enrich the practical recommendations. Nevertheless, this research effectively illuminates a pressing challenge faced by the creative sector and provides a robust foundation for both academic discourse and practical interventions, making a commendable contribution to understanding the intersection of technology, attention, and creative performance.

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