Ulfa Ni'matus Sa'adah, Muhamad Wahyudin, Muhammad Husaini

Analisis Pemasaran Produk Murabahah Terhadap Minat Nasabah BMT NU Kasiman Bojonegoro

Introduction

Analisis pemasaran produk murabahah terhadap minat nasabah bmt nu kasiman bojonegoro. Teliti analisis pemasaran produk Murabahah dan promosi terhadap minat nasabah BMT NU Kasiman Bojonegoro. Hasil riset kuantitatif deskriptif ini penting.

Abstract

Murabahah is a term in Islamic Jurisprudence which means a particular form of buyingand selling when the seller states the cost of purchasing goods, including the price of the goods and other costs incurred to obtain the goods, and the desired level of profit (margin).This research aims to determine the marketing analysis of murabahah products on theinterest of BMT NU Kasiman Bojonegoro customers.This research variable consists of independent variables (independent variables), namelymurabahah products (X1) and promotions (X2) while the dependent dependent variable iscustomer interest (Y). This research method is descriptive quantitative.The results of this research are the marketing of murabahah products and promotion ofmurabahah financing customer interest at BMT NU Kasiman Bojonegoro.

Review

This paper addresses a pertinent topic within Islamic microfinance, focusing on the marketing analysis of Murabahah products and its influence on customer interest at BMT NU Kasiman Bojonegoro. The definition of Murabahah provided offers a helpful initial context for readers unfamiliar with this Islamic financing mode. The research clearly articulates its aim: to determine the relationship between Murabahah products, promotions, and customer interest, a critical area for the growth and sustainability of Islamic financial institutions. The local focus on BMT NU Kasiman Bojonegoro provides valuable insight into specific market dynamics, contributing to the understanding of regional Islamic finance landscapes. However, the abstract presents significant shortcomings, particularly in its methodology and reported findings. While stating a "descriptive quantitative" method, it lacks crucial details about the specific statistical analyses employed (e.g., regression, correlation, t-tests) and the sample size. Furthermore, the operationalization of the independent variable "murabahah products (X1)" is overly broad and unclear; it would be beneficial to specify whether this refers to product features, pricing, availability, or other tangible aspects. Most critically, the "results" section merely restates the research aim, indicating that "the marketing of murabahah products and promotion of murabahah financing customer interest at BMT NU Kasiman Bojonegoro." This phrase offers no actual quantitative findings, statistical significance, or the direction/strength of the relationships identified, which is essential for a quantitative study. For this paper to make a substantial contribution, a complete version must provide robust evidence and clear articulation of its findings. It is imperative to detail the specific statistical tests performed, present the actual coefficients, p-values, and R-squared values to demonstrate the quantitative relationships between the independent variables (murabahah product features/marketing efforts and promotions) and customer interest. A more precise definition and measurement of "murabahah products" as a variable would also strengthen the methodological rigor. Finally, the discussion should clearly interpret these quantitative results and their practical implications for BMT NU Kasiman Bojonegoro, offering actionable insights for enhancing marketing strategies and fostering customer engagement in the Islamic finance sector.

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