Manuela Maia

Un estudio con gráfica en diseñadores sobre comunicación sobre cambio climático

Introduction

Un estudio con gráfica en diseñadores sobre comunicación sobre cambio climático. Herramienta para diseñadores gráficos que mejora la comunicación del cambio climático. Crea visuales efectivos que capten atención, promuevan riesgo y motiven la acción.

Abstract

La comunicación para la acción sobre el cambio climático es difícil de poner en práctica. Captar la atención y motivar la acción requiere datos científicos comprensibles. Desarrollamos y probamos una herramienta para impulsar la ideación de los diseñadores gráficos. Cruzamos los objetivos de comunicación, la naturaleza del contenido y las condiciones de la comunicación visual con la necesidad de captar la atención, promover la percepción de riesgo y motivar la acción. Concluimos que el diseño de objetos de comunicación gráfica puede necesitar ir más allá del uso de imágenes, narrativas basadas en datos y testimonios individuales. Comprender las causas humanas del cambio climático necesita un enfoque multidisciplinario del campo de proyectos de diseño gráfico tradicional con estrategias de comunicación visual que integren el conocimiento existente.

Review

This paper addresses the critical and notoriously challenging field of climate change communication, specifically focusing on the role of graphic designers in translating complex scientific data into actionable insights. The authors highlight the inherent difficulty in engaging audiences and motivating pro-environmental action, emphasizing the need for comprehensible scientific communication. The study's central contribution appears to be the development and testing of a novel tool designed to enhance the ideation process for graphic designers, aiming to bridge the gap between scientific understanding and effective public engagement. This initiative is highly relevant given the urgency of the climate crisis and the pervasive influence of visual communication in modern society. The methodology described involves creating a framework that intersects key aspects of communication – objectives, the nature of content, and visual communication conditions – with desired outcomes such as capturing attention, fostering risk perception, and motivating action. While the abstract does not detail the specifics of the "tool" or the "study" itself, it implies a developmental and evaluative approach. The core finding suggests that current graphic communication strategies, often reliant on simple images, data-driven narratives, and individual testimonies, may be insufficient. The authors advocate for a more profound and multidisciplinary approach, arguing that effective climate change communication necessitates integrating diverse knowledge bases within traditional graphic design projects to effectively convey the human dimensions and complexities of climate change. This paper presents a timely and relevant contribution by focusing on practical strategies for improving climate change communication through design. Its strength lies in recognizing the limitations of current design practices and proposing a more structured, theoretically informed approach for graphic designers. However, the abstract leaves several questions unanswered regarding the specifics of the "tool," the nature of the "study" (e.g., experimental design, participant recruitment, evaluation metrics), and the concrete mechanisms by which their proposed multidisciplinary approach would operate. Future iterations of this work would benefit from a more detailed exposition of the tool's components, the empirical evidence supporting its efficacy, and practical examples of how designers can implement the recommended "beyond images" strategies. Nevertheless, this work lays important groundwork for advancing the field by encouraging a more sophisticated and integrated approach to visual communication for climate action.

Full Text

Comments

You need to be logged in to post a comment.