Nany Noor Kurniyati, Huda Surya

The Influence of Values and Motivation on Organizational Culture in MSME Actors, Paguyuban Sri Tanjung, Yogyakarta City

Introduction

The influence of values and motivation on organizational culture in msme actors, paguyuban sri tanjung, yogyakarta city. Explore how values and motivation significantly shape organizational culture in Yogyakarta's MSMEs (Paguyuban Sri Tanjung), impacting their competitiveness and sustainability.

Abstract

This study aims to explore the influence of values and motivation on organizational culture in Paguyuban Sri Tanjung, Yogyakarta, a platform for more than 90 Small and Medium Enterprises (MSMEs). The research employs a descriptive design and quantitative methods, involving 90 respondents selected through non-probability sampling techniques. Primary data were collected using a questionnaire with a Likert scale. The results reveal that both values and motivation have a positive and significant impact on organizational culture, with P-values of 0.000 and 0.005, respectively. However, the influence of leadership on organizational culture was found to be insignificant, with a P-value of 0.260. These findings align with previous research that highlights the significant role of values and motivation in shaping a strong organizational culture. Furthermore, the study provides valuable insights into the dynamics of MSMEs in Yogyakarta, contributing to a better understanding of how organizational culture influences business performance. The research also suggests that improving the organizational culture within MSMEs, especially by focusing on values and motivation, can enhance their competitiveness and sustainability in a rapidly evolving market. The findings support the need for businesses to foster a positive organizational culture to ensure long-term growth and success, particularly in the context of small and medium-sized enterprises in developing regions.

Review

The study, "The Influence of Values and Motivation on Organizational Culture in MSME Actors, Paguyuban Sri Tanjung, Yogyakarta City," addresses a highly relevant topic concerning the dynamics of organizational culture within Small and Medium Enterprises (MSMEs). Focusing on a specific local context, Paguyuban Sri Tanjung, the research employs a quantitative approach to explore how values and motivation shape the organizational culture among its 90 MSME members. A significant strength lies in its clear articulation of findings: both values (P=0.000) and motivation (P=0.005) are shown to have a positive and significant impact on organizational culture, aligning with established literature. This provides valuable empirical evidence from a developing region context, reinforcing the foundational role of these factors in culture formation. While the study presents clear statistical results, the abstract reveals several areas that warrant further detail and consideration. The use of a "descriptive design" with "quantitative methods" leaves ambiguity regarding the specific causal inference framework employed, especially when claiming "influence." The reliance on "non-probability sampling" for 90 respondents, while practical, significantly limits the generalizability of the findings beyond the specific Paguyuban Sri Tanjung community. More importantly, the abstract notes the insignificant influence of leadership (P=0.260) on organizational culture without offering any initial discussion or potential explanations for this counter-intuitive result, which diverges from much leadership theory. Furthermore, the claim that the study "contributes to a better understanding of how organizational culture influences business performance" is a broader implication not directly supported by the presented results, which primarily focus on the *antecedents* of culture, not its *outcomes* on performance. Despite these methodological and discussion points, the research offers meaningful insights for MSMEs in developing regions, particularly in Yogyakarta. The confirmed significant roles of values and motivation provide actionable guidance for practitioners seeking to cultivate stronger organizational cultures to enhance competitiveness and sustainability. The study's emphasis on fostering a positive organizational culture for long-term growth is a crucial message for small and medium-sized enterprises. Future research could benefit from exploring the nuances behind the observed leadership anomaly, delving into the specific types of values and motivations most impactful, and directly investigating the causal link between improved organizational culture and tangible business performance metrics within this MSME context. Overall, this study serves as a valuable foundation for understanding the cultural dynamics crucial for MSME success in localized economies.

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